The Imminent Mobile Commerce Avalanche

To our generation of tech users, it comes to no surprise that people shop from their mobile devices and tablets with ease….but some are not as comfortable with this type of purchasing behavior. Only 53% of US cell phone users have smart phones which leaves 110 million cell phone users without the ability to access the internet from their phones….THE HORROR!

Retailers should see this as a great opportunity. This means that mobile retailing is still on the rise and is an exciting prospect for many shoppers who are still catching up with the latest and greatest technology. This is the case particularly with tablet usage. “Tablets are the driving force behind this transaction share explosion, as the ease of use and shopping experience on a tablet device lends itself rather well to actual purchase behavior and more closely approximates the desktop buying experience than smartphones.” As new technology continues to present itself, the online/mobile buying behavior will continue to evolve. “The tipping point will be when the average mobile consumer feels comfortable shopping, showrooming and purchasing” online via mobile devices. Until then, retailers should continue to work to offer their customers a convenient and exciting mobile shopping experiences.

Source article: http://searchenginewatch.com/article/2228855/The-Imminent-Mobile-Commerce-Avalanche