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Tracking the KPIs of Social Media

Social media is now the favorite tool for on- line marketers. However, it is not very easy to manage the KPI for social media, since social media has an analytics problem. Compare to many other sources such as ads or organic search drive traffic that directly converts, social traffic is very temporal. Visitors from Twitter, Facebook, LinkedIn, Google+ are known to visit a page and leave quickly. This makes marketers struggle to understand how to manage these channels. Also, it is tough to estimate the conversion rate. 

This post is here to help marketers. In this article, the writer tries to take a brief look at the topics surrounding this problem and offers some solutions, tools and methodologies to make things easier.

 This article also tells us about the process of conversion. It also explains why it is so hard for social media to estimate the KPI and conversion rate. On the web, visitors are rarely buyers on a first visit. In other words, they won’t have a conversion action when they first visit our website. The website for them is just a tool for discovery, research and investigation. Visitors browse around, find things that they are interesting, discover their needs or desires, further examine the options and eventually make a purchase decision. 

This article also teaches us thoroughly how to estimate the KPIs in each different social media tools such as SEO, Twitter, and Facebook, Linkedln, Google+, and Blogs etc.

Please read more details at: http://www.seomoz.org/blog/tracking-the-roi-of-social-media

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