faisalsheraiff

The answer was…. social media..

 My parents have been running the family business for 23 years, they have occasionally used traditional marketing and advertising to reach their target consumer. Because of the little knowledge they have about digital media, they lack belief in it. This is where I come into the equation, occupying the seat of the marketing guru in the family, I have been trying to promote our online presence.

 The latest project I have been working on in regards to the family business is interestingly enough, here in Boston. A comedy event taking place in February 2013 at Suffolk university, organized by the Saudi Student Association. Luckily they were looking for a Saudi company to financially sponsor the event, I proposed that my family business would be more than happy to do so under specific guidelines and requirements.

 My parents asked the golden question, what’s in it for…

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