Home > Uncategorized > Local Newspaper Uses Pinterest to Find Wanted Criminals

Local Newspaper Uses Pinterest to Find Wanted Criminals

Image

Pinterest may be known for home decor tips, craft ideas, destination dreaming and photo self-expression, but a Pennsylvania newspaper is using the popular photo-sharing site to post mug shots of people wanted by police officials. And as a result, the community has experienced a 57% increase in arrests. The Mercury — which is based in Pottstown, Pa., and covers neighboring towns — has posted more 74 pictures of people wanted by the police on charges ranging from theft and fraud to assault. According to an NPR report, police received tips from the public almost immediately. “We’ve actually seen a 57% increase in our warrant services, and we actually got more people based on our tips and our calls,” Drumheller told the talk radio platform. “For us it’s like, ‘Yes,’ because it’s very enjoyable in police work when the public helps you.

But it also generated some problems as the mean time. “Some people even spotted their own pictures on Pinterest and called the police department to turn themselves in — and, ultimately, get removed from the site.

The concept came from a crime reporter at The Mercury, who wanted to leverage Pinterest’s platform to spread awareness about crime in the area. In addition to its Wanted page, the publication is quite active on Pinterest with 35 other boards, featuring pictures from local proms and graduations to landmarks in the region.

We’ve already seen how powerful tweets can be in terms of spreading messages. Pinterest, the fastest growing social media is now gradually discloses its capability in reality as well. Remember, social media and online technology helps you to interact with customers, but finding creative ways to utilize it can help you more than that.

Advertisements
Categories: Uncategorized
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: