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Facebook Interested in WhatsApp

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Mobility is the new workhorse of Facebook. The company has recently made great changes on its mobile apps (Facebook, Facebook Messenger and Facebook Camera). However, as it is now looking to reach the billion users, it looks like Mark Zuckerberg’s company wants to extend its hegemony in the mobile apps market.

According to an article published Sunday, December 2nd, 2012 by Ingrid Lunden and Alexia Tsotsis on TechCrunch.com, Facebook is currently negotiating in order to acquire the IM mobile app WhatsApp. However, nothing is settled yet, and it is not yet clear if a price has already been set.

So why would Facebook want to buy WhatsApp?

Well, for now Facebook Messenger is running on Android, iOS and BlackBerry. However, acquiring WhatsApp Messenger would allow the giant of social networking to run on other platforms such as Symbian, Windows Phone and Nokia S40, especially after Nokia has managed to sell over 1.5 billion devices by January 2012.

In other words, it would be another way for Facebook to continue extending its touch points with mobile consumers.  And, by acquiring WhatsApp, it will certainly be able to penetrate more the emerging markets as WhasApp has users in over a hundred countries covering 750 networks according to TechCrunch.


On the other hand, WhatsApp is clearly trying to evolve, as the company is looking for translators in Arabic, Japanese, French, Hebrew, German, Italian, Korean, Norwegian, Spanish, and Portuguese. One can imagine that the two companies would like to connect.

Also, the explosive growth of the company has clearly appealed to Facebook, as WhatsApp announced 10 billion messages per day as of August 2012. Great accomplishment for an IM company!

“4 billion inbound and 6 billion outbound, because they go to more than one recipient. The app, which is built on Erlang, has the potential and ambition to grow more and wants to provide a great mobile messaging system for a global market, regardless of your handset.”


However, there are few questions that come mind when thinking about the two companies: How will Facebook Messenger App manage to coexist with WhatsApp in the same mobile device? Is WhatsApp going to be rebranded?

As for now, we just know what the difference between Facebook Messenger and WhatsApp is. WhatsApp allows its users to send texts, pictures, videos and audio messages for free via internet. It also offers the possibility to create large chat groups. As for Facebook, we all know that it allows us to chat with whoever is online of our Facebook friends, send attachments, and integrate Skype video calls.

Well, whatever happens now, it will certainly benefit the two companies.  It looks like we just have to wait a little to get more information, as Alexia and Ingrid from TechCrunch have reached out to Facebook and WhatsApp founders, but they haven’t heard back yet.

Source: http://techcrunch.com/2012/12/02/whats-up-with-whatsapp-facebook-might-want-to-buy-it-thats-what/

Categories: Uncategorized
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