Home > Uncategorized > Google is making mobile advertising better for you

Google is making mobile advertising better for you


Have you ever been super engaged with a game when all of a sudden, you find your browser opening and you’re being redirected to the app store? This is known as the “fat finger problem.”

Well, earlier today, Google presented users with a solution called “confirmed clicks.” Google found that  “most accidental clicks on in-app image ads happen at the outer edge of the ad unit, likely when you’re trying to click or scroll to nearby content.” The introduction of confirmed clicks means that all in-app banner ads on your smartphone now have to be confirmed before redirecting you, to make sure you did not accidentally click on it. Google’s product manager for display ads, Allen Huang, explained that when users click on the outer border of the ad, they would now be prompted to verify that they actually wanted to learn more and visit the site.

This is good for Google, Google analytics and advertising partners since the click through rates for these apps are usually exaggerated. Huang believes that this addition will benefit “users, advertisers, publishers and the mobile ecosystem overall.” I know I for one will be able to play Words with Friends in peace now (since I mostly download free games with tons of ads).

Google is making another very wise move in the business and advertising world today. A little after midnight on Wednesday, Google released its Google Maps app in the iOS app store and is already climbing to the top of the free apps category. Google will capitalize on the app to generate revenue by including local ad listings in the app. As we all know, good advertising is reaching the right person, with the right message, at the right time and place. Ads are rendered irrelevant when the merchant is physically inaccessible to the prospective consumer. These local ads will be able to reach consumers when they are within proximity to a local business and can give in to impulsive purchasing behavior. Google will have access to the local businesses users are searching for and target the ads better. A better ad experience will increase ad’s message reception.

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