Home > Uncategorized > JOB HUNTERS: How to Become an Attractive Candidate Online

JOB HUNTERS: How to Become an Attractive Candidate Online


If you think professional social networking platforms are exclusively reserved for executives and professionals in communication and marketing, think again!

Being present on LinkedIn, Facebook and Twitter has become an asset for every job hunter. The question is how to effectively use these platforms.

While surfing the web looking for job offers, I came across this article on how one can promote himself on social networks. This article is a transcript of an interview given by Vincent Aymeric to TF1.fr, a French author of the book “Finding a job through social networks.”

The article discusses the issue of building a positive image online, and the good to use of the different social networks.

Having a profile on social networks, is it really an asset when looking for a job?

Well yes! It’s a must. It helps you put your resume out there and spread the word about you. Even if you are not actively looking for a job, it allows you to be exposed to recruiters and contacted. This applies mainly to LinkedIn.

This confirms one thing, having an active and attractive online profile helps any job seeker to grab attention on him. Because social networks have many levels of utility. The first is not necessarily to get a job, but mainly to get to know what’s going on and to be informed. Even for low-skilled jobs, recruiters are using Facebook, Google, and LinkedIn to find information about candidates.

Despite the necessary amount of time and maybe money required to build, manage and brand our profiles online, it is primordial to make this investment, as it always helps to get caught by a potential recruiter. So think twice! Is it too much time to spend on creating and updating your profile if you know that at the end you might be getting into a job of your dreams? I personally would invest my time doing it if this will help me get a marketing position within Anadarko or Halliburton.

Branding ourselves online has become a major concern. No more embarrassing photos and videos, or disgusting and rude posts. Everyone is now doing his best to control what he or she is posting online. Even more, building a positive image online has become more complex as we are not the only ones on the internet! Others, whether they’re our friends or just acquaintances can talk about us, sometimes in good but also in bad. So why not make sure that what comes out of Google is, in large part, the result of our work and accomplishments.

Does it take time to build a good profile online?

Aymeric Vincent says that it depends on what you want to do. I personally think we should devote the necessary time so that we end up achieving our goals. Because creating a complete and updated profile on LinkedIn or Viadeo (French professional network) means exposing ourselves, our resumes, our career paths and our accomplishments to everyone.

On the other hand, a credible and respected presence on other social media such as Facebook and Twitter is the only way to engage with others and share information.

Speaking of sharing information and creating sharable content has become as important as your resume. For example, you can share qualitative and quantitative information, videos, and articles about specific topics. This task obviously takes time and devotion, but you will certainly be rewarded, because you never know who is on the other side, and what can he do for you.

So what is an attractive profile?

It is first, a complete and continuously updated profile. It’s not about copying and pasting your resume. It is about creating content, credible and sharable content, so that everyone, including your recruiters will be interested. Tell your story in a way everyone should feel interested and engaged. Talk about who you are in real life, what you did all these years, what are your proudest accomplishments, what are your interests and hobbies.

Moreover, to be considered attractive and credible on social networks, it is not always about you, it is also about the others. So take the necessary time to show that others interest you by commenting their blogs and posts, and by participating in forums and group discussions without forgetting that you have to be pertinent and relevant.

Finally, I hope this few lines will help remind you how to behave online, and I am sure that everyone knows that already, just consider this as a friendly reminder.

To conclude, I would leave you this question hoping that you will express your opinion: With our profiles on social media and professional networks, do we still need a cover letter and a resume? 

Source : http://lci.tf1.fr/economie/social/2011-04/comment-devenir-un-candidat-attractif-sur-linkedin-ou-facebook-6407181.html

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