Home > Uncategorized > Why Korean cultural can rock the world now?

Why Korean cultural can rock the world now?

I Love watching ads, especially those tech ads with numerous creativity and fun.

A week ago, when I came across “The 10 Most Watched Tech Ads of 2012” rated by Ad Week (link below), I could not believe it is not apple and Google, but Korean brand Samsung and LG dominates the list. Six out ten are coming from them! How scary that is!

I still remember the first time I watched Samsung’s Smart TV ad (link below), I felt the same surprise Apple’s ads used to give me. I will not forget when knowing the exist of Samsung Galaxy Note, I almost shouted out “Yes, that is the exactly cell phone I want!” I will not forget the case I learnt in class saying that Hyundai selected as No.1 Asian brand in customer service satisfaction in 2010.

From Korean drama, BB cream, K pop stars to Samsung, Gangnam Style, there is no doubt that Korea is a super pop culture all over the world. Korea is the 2nd Asian country becomes worldwide popular after Japan.

Why can Korea achieve such a huge success?

Firstly, they consider English as a very important skill since long ago. According to the research, Korea has the highest average level in English among China, Japan and Korea. In order to work at a giant company like Samsung, employees must get a score of over 900 in TOEIC (an English test). However, 750 points is enough in Japan. To have a better communication with fans from other countries, many Korean stars learn English, Japanese, even Chinese before debut.

Secondly, Korean people are willing to create things from a global spot. From Samsung Smart TV to Samsung Galaxy, LG Nexus, Korean companies successfully made products that cater to people all over the world. In contrast to Korea, Japanese brand always take Japanese people as their main target. This gives Japanese companies a huge difficulty cracking the international market, and preventing foreign companies from going into Japanese market in the same time.

Last but not least, Korean people have a wide experience in living and studying abroad. It is not hard to find them in many fields. Better education definitely gives them a better stage to develop.

Though I am not a big Korean culture fan, still thank you for creating so many interesting things to this world, Korea.

http://www.adweek.com/news/advertising-branding/10-most-watched-tech-ads-2012-145714

http://www.youtube.com/watch?v=JV6JLcjVJiA

 

 

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