Home > Uncategorized > Optify Identifies Key Trends for Digital Marketing Industry in 2013

Optify Identifies Key Trends for Digital Marketing Industry in 2013


Hey! Here are 13 things marketwire thinks are going to be trends in the upcoming year. Now I’m going to tell you what I think about them. Refer to the actual article if you want more information. Also, sometimes comedy doesn’t translate…especially when it’s not funny.

1. Optify seems convinced that the world will not end. Since I’m still recovering from the Y2K scare I chose not to look into the validity of this argument. But here’s hoping.

2. They think the number of agencies will double in the next 3-5 years. Yay for more jobs, boo for the two-fold increase of dumb ads.

3. Consolidation of reporting and tracking tools. Integration and consolidation usually means easier, except when you are folding a tent.

4. Cross-channel campaigns will deliver cheaper and better results. I’m just hoping we all remember how the Geico cavemen sitcom went and we don’t develop a YouTube series based on Flo (Progressive Ins.)

5. Stronger connection between offline and online events. I think they should be making offline events more exclusive, the more integrated they get the less incentive you have to be there. The Steve Jobs hologram I’m sure we’ll see next year should definitely be experienced in person.

6. Paid Search for B2B companies will continue to show decline as new, better ad platforms emerge. I agree, although if BSB (Backstreet Boys) gets back together we could see these stats swing.

7. Google will start charging for its data and access to its analytics. Which means its search services are probably next, right? Those encyclopedias were a good investment, right? Guys?

8. Google will continue to dominate the B2B Search Market. But seriously, keep an eye out for Nick Carter.

9. Journalists and bloggers will be defined by content and reach, not titles. Great, now we have less incentive to put on pants in the morning. (I’m wearing pants right now…I swear)

10. Marketing budgets will match IT budgets. Most common phrase uttered by marketers in 2013, “I never searched for big booty hoes, I don’t know how that got onto my computer.”

11. Sales responsibilities will move to marketing departments. Screenings of Glengarry Glen Ross get added to marketing conventions across the nation. David Mamet cries as his words are misquoted in front of water coolers everywhere. 

I hope at least one person laughs at the above joke.

12. E-mail marketing will continue to grow. Let’s just hope Nadia from Russia who has a cousin that needs my help…and money doesn’t learn how to attach photos.

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