Author Archive

Some Fun Logo Designs

November 8, 2010 Leave a comment

I got this in an email and thought it was fun to think about in terms of what goes into a brand!


Toblerone is a chocolate-company from Bern , Switzerland .
Bern is sometimes called ‘The City Of Bears’.
They have incorporated this idea in the Toblerone logo,
because if you look closely, you’ll see the silhouette of a bear.




Do you see any arrows on FedEx’s logo?
I saw it a few times at other site saying that there’s an arrow
hidden in the FedEx arrow, but I couldn’t find it.
I now know where it is, it’s your turn to find.
The clue is that the arrow is located in between the alphabet E and X,
and the arrow is white, acting as a background.



Sony Vaio is a well known brand of laptops.
But did you know that the name Vaio also had a hidden meaning?
Well, the first two letters represent the basic analog signal.
The last two letters look like a 1 and 0, representing the digital signal.


This logo doesn’t seem to hide much at first sight,
but it gives you a little insight in the philosophy behind the brand.
First of all, the yellow swoosh looks like a smile:
Amazon wants to have the best customer satisfaction.
The swoosh also connects the letters a and z,
meaning that this store has everything from a to z.



If you look at the center of this logo, you can see two people
enjoying a Tostito chip with a bowl of salsa.
This logo conveys an idea of people connecting with each other.



Categories: Uncategorized

Fun Packaging

October 20, 2010 Leave a comment

So I was in probably one of the only remaining Blockbusters the other day and my eye caught this DVD because of its packaging. It was a movie from 1996  about an alter boy accused of murdering a priest  and the evidence is hidden. I thought that for a movie this packaging was very unique because it looked just like an evidence bag. It is hard now to use this type of packaging when you use Netflix to rent.

Categories: Uncategorized

Who’s Blogging What

September 30, 2010 Leave a comment

Mixed Signal

The LinkedIn blog publishes the exhortation ‘Follow LinkedIn on Twitter’ but this week, when they unveiled LinkedIn Signal, they essential provided a way to do the reverse. The new feature is seen as a way to filter the real time social media fire hose based on LinkedIn connections and preferences. TechCrunch provided the details of how Signal will work (it was announced at their Disrupt conference). Perspective was provided by Venture Beat, who pointed to Signal as an example of the ‘fourth wave’ of content delivery. Historically, web content filtering has been managed by search engine algorithm. Now, as social content volume explodes, services are emerging that include human interaction in filtering and presentation.

Also this week…All Things Digital reported that Facebook and Skype were preparing for a deep integration of services. The Ecommerce Times called it as Facebook’s mobile effort to balance Google voice and GigaOm looked at the likelihood that Facebook would take it to the next level and buy Skype outright.

Categories: Uncategorized

Mobile Advertising…Where is it?

September 30, 2010 Leave a comment

I am one of those people that constantly has their phone attached to their hip. A feeling of disconnect and anxiety runs through me when its not close by.

I was thinking about this the other day while in class and taking about ads and target markets. I was trying to think back about the last advertisement I had seen on a site and couldn’t think of one. Where were they? They were not there. After thinking about it, my Internet is my Blackberry Bold.

My Blackberry Bold is my mini computer and I view the tiny font and use the zoom button to see my screen. It seems that most mobile devices have a default to the mobile version of a website. I often use the Google Site and or Bing since its a default. There are not any advertisements that we think of as traditional. I did some research and found that there were a few ads, but they went back to the dinosaur ages. I didn’t remember seeing them, they made no impact on me, and most likely because they were hidden and uninteresting

The ads on Google mobile were banner ads and in case you didn’t know it was an ad it says “AD” next to them. How CREATIVE!  There really were not many either and the ones that were there were mainly at the bottom of the search results page. Doesn’t seem like a good spot for them to me. There were usually only 1 AD per page if any at all. Bing added color into the words but it still said AD next to them. Yahoo seemed to have some ads that were static and not interactive at all.

It seems as though it is the birth of the Internet all over again. Banner ads and no engagement. Where will the future lead? One article in MobiAd News talks about different applications such as MobilityWare, Greystripe’s and Word Warp starting to arise.  Some apps were making over $10,000 in income. Where can we view such ads that make this much money?

Maybe it is just me and my busy life has me removed from the clutter, but to not see anything? Maybe there is just so much noise that I ignore it all. Maybe the future of mobile advertising will take us to pop up ads, pop back ads and rich media on our mobile devices, or maybe not. It should be interesting to see how long it will take us to get there.

Categories: Uncategorized


September 27, 2010 Leave a comment


This seems to be an on going conversation between the government, companies and consumers. To be viewed as a “trust worthy company” should be crucial for organizations. There was an article in MediaPost that says that with all of the social media sites today and mobile channels it is even more critical for companies to maintain those communications and trust channels.

The large amount of spam consumers get can be overwhelming and the likelihood of it getting read is pretty slim. As a company it is important to show consumers you are legit and one can follow a few guidelines:

Email marketing is the foundation of trust building

-“Email marketing campaigns are deemed trustworthy when a subscriber views them as something they are receiving by choice”

-Make articles and e-mails easy to read and understand

-Have clear brand recognition (logo, name, address, telephone # and subject)

Extending trust to mobile devices

-“Another way to build customer trust is to allow subscribers to choose the method in which they want to be contacted”

-Opt in SMS texts on landing pages

-Use short, targeted messages

Use social networks to build credibility

-Establish official pages

-Respond immediately to comments

-Post contact information on Twitter, Facebook etc

It seem like common sense to follow those suggestions, so it seems to be the customer needs to do their homework as well and follow up to make sure the company isn’t a fraud and they are a trust worthy.

Categories: Security Concerns