Author Archive

Your 12-Point Checklist for Mobile-Optimized Landing Pages

December 6, 2012 Leave a comment

According to a new report from Cisco, the global mobile data use almost tripled between 2009 and 2010. However, the most surprising information they offer is that they expect mobile data use to increase by a factor of 26 by 2015, and much of that growth will come from users who don’t even have electricity at home.

Everybody knows that the mobile device usage now is growing day by day. For example, almost everyone has a smartphone and plays with it all day long. Moreover, nowadays people stick with a mobile device and almost can’t live without it. Therefore, it is so important for marketers to know how to manage the mobile-optimized landing pages. 

This article gives us an example of Disney. Who knew “It’s a Small World,” that cloying little ditty you can’t get out of your head for hours after taking a 12-minute motorized gondola ride, would foretell the future of marketing? 

For digital marketers, even as the opportunities expand, the playing field is shrinking — to a space about 2 inches by 3 inches: the smartphone screen. Also shrinking is its time to reach consumers: 75 percent of online searchers take action within a few hours, and 36 percent of them take action immediately.

Therefore, as a marketer, you must learn how to optimize your landing pages for mobile marketing, too. I mean, you will not want to lose out on lead generation opportunities with your mobile audience–an audience that’s getting bigger by the day. So this post is going to tell you the best practices for optimizing your landing pages for mobile devices.

Here are 12 important points for mobile-Optimized landing pages: 

1) Be Visible

2) Scale to Size

3) Be Concise

4) Be Available

5) Think “Two Thumbs Down”

6) Be Slim

7) Think Local

8) Use Simple Forms

9) Be Fast

10) Get to the Point

11) Be Legible

12) Don’t Trust. Test.

  To read more details:

Categories: Uncategorized

Tracking the KPIs of Social Media

December 6, 2012 Leave a comment

Social media is now the favorite tool for on- line marketers. However, it is not very easy to manage the KPI for social media, since social media has an analytics problem. Compare to many other sources such as ads or organic search drive traffic that directly converts, social traffic is very temporal. Visitors from Twitter, Facebook, LinkedIn, Google+ are known to visit a page and leave quickly. This makes marketers struggle to understand how to manage these channels. Also, it is tough to estimate the conversion rate. 

This post is here to help marketers. In this article, the writer tries to take a brief look at the topics surrounding this problem and offers some solutions, tools and methodologies to make things easier.

 This article also tells us about the process of conversion. It also explains why it is so hard for social media to estimate the KPI and conversion rate. On the web, visitors are rarely buyers on a first visit. In other words, they won’t have a conversion action when they first visit our website. The website for them is just a tool for discovery, research and investigation. Visitors browse around, find things that they are interesting, discover their needs or desires, further examine the options and eventually make a purchase decision. 

This article also teaches us thoroughly how to estimate the KPIs in each different social media tools such as SEO, Twitter, and Facebook, Linkedln, Google+, and Blogs etc.

Please read more details at:

Categories: Uncategorized

Benefits of Social Media Marketing

December 5, 2012 Leave a comment

Social media has become a main trend in marketing for any kind of business. Even a very small business such as a street booth selling food in Taiwan uses social media to advertise their business. I remember when last year I went back to Taiwan, I stopped by a street booth to buy foods and they asked me to use Facebook to check in so that I could get a 20 % discount. It surprised me a lot because it was just a small street booth on the street. They know how important social media is and they know the benefits and advantages of social media can bring them a better turnover.


This article tells us that social media is more than just a tool for looking at pictures of your friends or yourself. It’s become a tool with unlimited power that should be used in any kind of business. Obviously, you’re more likely to listen to your friend. After all, she hasn’t been paid to recommend that product or business. She gains nothing if you do or don’t try it. She’s simply telling you what she loves or appreciates and that’s a powerful endorsement for any business. Now all you have to do is get those powerful endorsements.

There are many advantages of using social media. Low cost is the best benefit for any kind of business. Especially for small businesses, which don’t have much of a budget on advertising, social media is your best choice.

Another big benefit of social media is the creation of buzz & hype surrounding your brand. Most marketers these days seem to believe that word-of-mouth advertising is better than traditional media but that it is harder to do and there are pitfalls. Simplified, you have to get consumers talking about your brand or store, and get them talking about you in a good way. Easier said than done, no doubt. However, social media is the best tool to create buzz and word of mouth advertising for you. There are many other benefits of using social media.

The more details please read the article at:


Categories: Uncategorized