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An interactive table

December 14, 2011 Leave a comment

This following interactive table is a marketing tool to bring more foot traffic to restaurant since there is a fun gadget attracting customers. The way you order your dishes will be different and that would create some fun so it would be unique and will be able to create word of mouth.

The Draqie interactive table features a touchscreen glass that only reacts to fingers and not glasses or plates. The design concept allows customers to see the menu right in front of them and conveniently order from a range of food right at their fingertips. The touch table aims to provide ‘maximum simplicity for every customers’. Besides restaurants, the Draqie touch table is also suitable for waiting halls, reception areas or hotel lobbies where customers are seeking information and interaction.

The table is 0.6 x 0.6 x 0.4 meters and was designed by Milan Kazarka from Slovakia. Kazarka is the owner of Vysoko, a prototype manufacturing production company that create innovative product designs.

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What is better than QR codes?

December 6, 2011 Leave a comment

I came across this article where it talks about a SnapTag, which is a new scan code that looks nicer and is more beneficial than general QR codes. Glamour magazine have put this SnapTag in the cover of the magazine allowing the readers to scan and engage with the brand. The result of this post was very successful with 100,000 code activations, 50,000 Facebook likes, and 500,000 interactions.

 What is SnapTag?

SnapTag works like QR codes and even better. It is an interactive logo. Consumers engaging a SnapTag can activate a full-scale interactive brand engagement transforming any brand impression anywhere into the opportunity for a brand experience. SnapTags can be used across media platforms to deliver different marketing campaigns customized for different consumer segments and to engage consumers in an integrated multi-channel marketing campaign. Moreover, consumers participating in a SnapTag campaign can opt in to receive more information, get brand updates

SnapTag allows you to include your branded logo or even a Facebook logo inside the code ring depends on where you want it to be linked to and how you want the consumers to engage with your mobile marketing campaign. This code ring will be able to move to thousands of different positions, that means it can create thousands different logo-code.

SnapTags can be used to engage your consumers almost anywhere you want. It can be used for branded, Social, or Mobile Giving (Giving a donation and it will charge to your mobile phone bill). The SnapTag can be read by using either a standard or smart phone camera. You can either scan it using SnapTag Reader App or just take a picture of the SnapTag and send to a short code provided.

So I believe some of you might be curious how this going to work. So let’s try and see by yourself.

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Have you ever thought of owning a Facebook phone?

November 30, 2011 Leave a comment

There has been a rumor and an unconfirmed report that Facebook is working with HTC to develop a Facebook phone, “Buffy”, that has a much deeper integration with the social network.

Last week at CNN Atlanta, Mashable’s Christina Warren assessed the validity of the rumors. She also examined the potential advantages of a device with strong Facebook integration. Since competitors like Apple, Google, and Microsoft do not necessary want Facebook to own a space on their mobile, so Facebook needs to build their own. Moreover, this will allow the users to directly go to Facebook page instead of going to the browser.

Facebook has a large app ecosystem that works well on the desktop but it does not work well on mobile devices. You can always update status from your mobile phones but it’s always not convenient for Facebook users to play a game or go on a poll from a mobile phone. Therefore this integration will help them bring Facebook’s apps to the mobile space. By serving up Facebook apps via HTML5 support, it allows users to play game like Farmville and Poker directly and easily from the Facebook app. Other mobile phones usually offer apps as separate downloads from Facebook, which prevents them from tapping into active Facebook users, while cutting Facebook off from potential revenues; however, this “Buffy” will be able to solve the problems.

However, again, this is still a rumor and Facebook still has not confirmed anything yet but Christina said it could be about 12 to 18 months that we will see this phone.

I just can’t imagine how it is going to be when this Facebook phone really exists. I’m looking forward to seeing it real. I guess same as you 🙂


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