Author Archive

Will Microsoft pay to block News Corp. from Google?

November 25, 2009 Leave a comment

Rupert Murdoch discusses removing the News Corporation news content links from Google’s search engine and displaying them exclusively on Microsofts Bing. Microsoft is in early stages of considering paying News Corp. for their news content, something that Google currently gets for free. Murdoch has been increasingly vocal about getting paid for his company’s online news content. His company owns the New York Post, The Times of London, and The Sun of Britain. Murdoch also suggests that “Google and other online entities steal our stories.”

This could create a large shift in Google users to Bing users. Those who currently use Google for their daily news source would either find themselves lost in the Google world and moving to Bing for their stories or they would loose interest in the online News altogether. This would decrease the News Corp. audience. More than 65 percent of all search inquiries in the United States are made on Google, while Bing only handles 9.9 percent. So removing links from Google would clearly lead to a big drop in traffic.

Categories: Uncategorized

Social Media Enhances Offline Relationships

November 22, 2009 2 comments
According to an article in AdWeek called “Social Media Users Really are More Social,” social media is playing a key role in keeping consumers connected. A study in a Euro RSCG-commissioned white paper stated “that 27.6 percent of American social media users said that their offline relationships are actually benefiting from online interaction via social media.” They surveying over 1,200 social media users between the ages of 18 and 65. Results suggested about half of the users felt that online communication was more convenient than face-to-face. They feel that relationships in general are benefited from online interaction through social media.

Social Media allows people the opportunity to behave differently and expand their social lives. Almost 50% of the people poled claimed to have met new people, 30% felt empowered to do things new things that they have wanted to, and 20% took action to speak their minds against brands and companies they felt dissatisfied with for a number of reasons.

According to the article “Marketers looking to succeed in this self-empowered social medium will need to develop paralleled strategies to combine both the online and offline world and join in the conversation, according to Salzman.
Categories: Uncategorized