Archive

Author Archive

Stickybits

I just found what I believe to be a very interesting and cool digital opportunity for people: stickybits.

Stickybits is a scanning barcode application that let’s you interact with the world. Some of its most popular uses are:

1- Let’s say you are trying to buy detergent, but it is your first time and you really don’t know what brand to buy. Well, you can scan two or three products and see what people think about them.

2- You can create digital content and assign it a barcode, so that people can scan it and get the info. The stickybits website, gives job seekers a cool idea. Put your resume online, assign it a barcode and put it on your business card. How cool is that? You no longer have to carry copies of your resume, it fits into your business card.

Two of the biggest drawbacks that I found in stickybits are:

1- I haven’t been able to try it, as I don’t have an iPhone. The company is working on developing a Blackberry version, but has not come out yet.

2- If you want to access a barcode from your computer, you can’t just type the numbers and get the information. The company is also working to solve this and create this viewing mode.

Well stickybits, I really want to try your product. Please make it possible!

Check it out: http://www.stickybits.com/

Advertisements
Categories: Uncategorized

Frito-Lay in Video

by  Corina

Recently, I have been doing some research about Video Commercials and came across these cool videos that are from Frito-Lay and wanted to share some thoughts with you about it.

First, Frito Lay Chips and Dips -Commercial #5- : As emotional as it can get using emoticons-like characters! (for more information: http://vimeo.com/3577198)

And then there was salsa! Two versions: YouTube http://www.youtube.com/watch?v=ucz039aF5l4 and Vimeo http://vimeo.com/9194146 same thing, completely different impact. YouTube ok, great concept, nevertheless doesn’t make me want to share it or even remember it in the near future. However, Vimeo: out of this world. Innovation and technology create a completely different relation with the viewer, more engaging.

In my opinion both Vimeo videos are candidates for viral campaigns, so as digital marketers I believe that either emotion or innovative techniques work well. Sadly, at the end of the day I’m not sure my purchasing behavior will vary based on these ads.

Categories: Uncategorized