Author Archive

Apple = Advertising?

December 15, 2010 Leave a comment

I found this article on Ad Week that talks about Apple’s iAd tablet for the new and apparently “it” item, the iPad.  The article mentions that the iPad is expected to be the “it” gift this holiday season.

The new format for iPad comes just as the tablet is expected to be the “it” gift this holiday season, especially since the product recently went on sale at major retailers like Walmart and Target for the first time. There are so far more than 7.5 million iPads worldwide.

The first iAd for iPad will launch this afternoon and for this apple is teaming up with Disney’s blockbuster “Tron Legacy”.  The article mentions that the iAd will be “chock-full” of rich graphics, touch navigation, and video native to apps.

The full-screen “Tron” ad, which will run in iPad apps such as TV Guide, includes close to 10 minutes of video, images from the movie, a theater locator with showtimes, and a preview of the movie soundtrack with the option to purchase on iTunes without leaving the ad. For the first time in any iAd, users will also be able to send email straight from within the ad.

“iAd brings ‘Tron’s’ pulsing energy and vivid graphic style to iPad’s stunning display, creating a truly immersive ad experience.”

My question for you is, when did apple become so focused on advertising?  Apple has always been about innovative products, as such the iPad, but when did they become part of the advertising realm – first the iAds for the iPhone and iTouch and now for the iPads, what’s next?

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Social Media equals no brainer

December 9, 2010 Leave a comment

The Ad Week article I found talks about how the “friending” and the “sharing” aspects of social media is where the money is.

The article explains that the real money does not reside in the advertisements found on Facebook and Twitter but rather in the data produced by the social aspect of the sites.

The rationale is simple. Internet users are now spending 22 percent of their time in social media, and Internet activity leaves behind a trail of data: what people like, what they share, and who is connected to whom with similar tastes. For publishers and application makers, licensing all that social data is a no-brainer — found money for what is in essence a waste product of their services. For advertisers, social data is a potential boon: a way to find likely customers based on their sharing and communication habits.

For some reason, Facebook is taking a “backseat” to this leaving new startup companies to take the bait.

Facebook, the obvious key player in the social data game, is currently taking a backseat to scrappier startups, both to avoid overstepping privacy sensitivities and to focus on other growth areas. That’s left an opportunity for new companies like Media6Degrees, 33Across and RadiumOne, which are licensing large amounts of data from instant-messaging clients, sharing applications and blog services in order to piece together customized social networks for ad campaigns. For instance: A campaign for Nike based on social media data will show relevant ads to people connected to Nike customers, on the supposition they’re likely to have similar tastes.

Companies are collecting data in order to target ads outside social media sites and are using the data to build awareness and consideration.  The question here is privacy.  Should privacy be a concern for these companies?  Maybe this is exactly why Facebook has let this opportunity slide right by.

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Remembering the Web Before Advertising

November 29, 2010 Leave a comment

With “Cyber Monday” here in full force and people being bombarded , myself included, with email after email, and advertisement after advertisement promoting the “Cyber Monday deals of the day” makes me think back to when Cyber Monday and the copious amounts of online ads did not exist.  What if you could go back to that time, a time when you could peruse the web noise-free.  The article, Remembering the Web before Advertising talks about a way to do just that.

The article, which I found on Ad Age, discusses a filtering software for the internet called AdBlock Plus (ABP).  ABP is a content-filtering extension for Mozilla Firefox which allows users to prevent advertisements from being downloaded and displayed.  The author describes this software as a quick “un-market” magic trick.

The author talks about his experience…

I recently downloaded an extension to my Chrome and Firefox browsers known as AdBlock Plus, which wipes web sites of any and all advertising — and though that sounds like a time-traveling/sci-fi conceit, it worked. In fact, the web without advertising muck is better than the web ever was, for while its early period of pamphleteers were simply tedious and today’s media-rich startups though wonderful is also mind-numbing and ad-filled, AdBlock has rendered a kind of science fiction wonderland, fusing the best of both.

He uses the New York Times as an example…

The New York Times, for example, which prides itself on having a clean site with minimal advertising, through AdBlock’s lens has the elegance of its print version. Its main logo top-center, with ample white space on either side Woody Allen would certainly mock as “negatively capable,” but, hell, it’s just beautiful, and shows you what it was always meant to look like. At the other end, a different news site, which has often been chided for poor design and lengthy load times, the New York Post is surprisingly light, quick and easy to read when streamed through AdBlock.

In this article the author delves into this advertising frenzy that we as consumers are experiencing and I thought it was interesting because I honestly do not know if I can remember what it was like to browse a quick, clean, and noiseless web.  Maybe going back to that would be nice, but yet again, maybe it’s all we know now…

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