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Apple vs. Google:e-Magazines as an example…

December 17, 2010 Leave a comment

It seems that the competition between Apple & Google is becoming more aggressive. What is interesting about it, is using other players and multiple platforms. Starting from the iPhone vs. Android, iPad vs. Galaxy  (it is a Samsung device but powered by Android), Google TV vs. Apple TV, Chrome browser vs. Safari, Chrome OS VS. OS X and even the rumored competition over cloud computing.

Google is categorized as a software company that offers free services and uses different hardware platforms even if it was an Apple product. Although this might seem something wrong to do, Google at the end benefits from the big number of Apple consumers. Google has an iPhone app that uses voice recognition, AR (augmented Reality) under the name of Google Goggles, Google Earth, Google Voice and now Google e-books. Google even enabled their reader to work on mobile devices to allow users to use Google docs bundle within smart phones and tablets.


How is Google competing with Apple then? If all services could be used by Apple hardware? The answer is: TIME!


Many Google products/services are launched first in android enabled devices. This allows Google and its partners like Motorola, Samsung, Verizon, HTC, Logitech & Sony to gain a competitive advantage over Apple’s products. Android customers will enjoy the services first and will feel special and that they have better services and more options than iOS owners do. Google Also distinguishes itself by providing its services to many hardward companies whereas Apple software is usually used on Apple hardware.


Interesting news is suggesting that Google is using another competitor, Amazon’s Kindle, to compete with iPad’s plans to jump start the e-Magazine business. At the time that Apple will start an only iPad daily newspaper published by the Murdoch empire, Kindle will allow e-magazines to be browsed on its app but only through Android devices. Again, since Kindle has an app on iOS devices, we might see this feature in the future but for now, the Android guys will enjoy it.

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BMW Subliminal Ad

December 17, 2010 Leave a comment

Subliminal ads have always created controversy . Finding ways to persuade customers without making them aware first, might upset them. Some types of subliminal stimuli trick the subconscious mind to make it familiar with a new product or to keep the image, logo or even the service of that product.


BMW, experimented a subliminal ad that inserts the BMW logo image into your head when you close your eyes. BMW, added a BMW letters cutout in front of  a Pro 7b flash unit and behind a cinema screen in Germany.


Check this video that explains the experiment:


The effect shows when you close your eyes after viewing the ad. What makes the ad interesting is that it is simple, does not mention the brand at all and perfectly executed. I can argue that this ad is not completely subliminal because customers clearly and subconsciously know that this is a BMW ad when they see the letters flash.


Also, not everyone will see the letters if they chose not to close the ads. We saw in the video, that customers liked the ad and thought it was brilliant. I liked the ad because it is different and it sticks in your mind. At the end, BMW succeeded in translating “Engage me & I will understand” into a real ad.

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Augmented reality…Hot Again?

I was 1st introduced to Augmented Reality (AR) at the Marketing Management class. I remember the professor saying: “It is going to be something hot in marketing!”  The class saw a youtube video for Yelp iPhone app as an example. Within the app, a user could utilize the iPhone camera, point at restaurants in front of him/her and mini-reviews will float on the screen enabling the user to click on one of them to provide more details about the restaurant.

I thought tamazing. I downloaded the app and kept using it for fun every time I am walking in the outdoors. However, the app came in handy when i was walking in ‘Times Square’ on my 1st visit to NYC. We’ve been walking for a while and got really hungry. We were not sure what restaurant to choose with all the options in front of us and the Yelp hot app suggested for us a good restaurant.

In the interactive in e-communication class, I mentioned AR as an example of future interactive e-communication. I explained that banks could use this technology to enable customers to deposit checks by simply taking still shots of the check from their smartphone . Two peers from NY said that Chase is already using this technology.

After a week I read an article about Paypal and their plan to use AR to deposit checks. Bank of America and other banks will jump into the wagon as well. Later i read another article about an AR conference in Germany and the expected applications of it in the near future.

I believe that AR beside how it shows that you are tech-saavy, creates a great opportunity for developers/companies to interact with their consumers in an easy and fast way.

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