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December 10, 2009 Leave a comment


As a Verizon Wireless user (and with a service contract that is completed) It’s time to do some research and make a decision… Do I enter into the AT&T world and switch my comfort zone to a new plan for the Iphone? or stay with Verizon and see what the Droid can do for me? I am so intrigued by the latest Cell Phone War between these two 3G networks. The Droid is certainly giving Iphone a run for its money. Verizon wireless had to make a move like this, or fall behind the times if it was to wait for Apple to make-up its mind about not being exclusive to AT&T. Droid has a marketing budget over 100 million the Motorola Droid is still going strong – but what are the reviews saying?

Touchscreen: Iphone Wins (by a margin) it does a better job at guessing what user is trying to type.Physical Keybaord: Droid wins (Iphone does not have one)Browser: iPhone, it has multi-touch, faster pageloads and web standards compliance.Navigation: Droid Wins.. Ease of use and functionality that Google provides in the turn-by-turn navigation free app.Lockscreen: Droid wins: The Droid has one small (but clever) bonus feature thrown in which allows you to quickly silence the handset with a single swipe (Iphone has a physical silence switch.Battery Life: Tie Breaker!Apps: Iphone wins hands down – 100,000 Iphone vs. 10,000 Droid apps. Customization: Droid Wins. The flexibility of Android customization is still somewhat limited, but it at least has the basics covered. You can change e-mail and text alerts, app icons, and your ringtone/wallpaper. Iphone only lets you change ringtones and wallpaper. Camera: Tie – both do a good job with pics. The Screen: The iPhone has a 3.5″, 480×320 touchscreen display, while the Droid has a 3.7″ 854×480 touchscreen display. While the Droid’s screen isn’t that much bigger, they’ve crammed over 160% more pixels onto the screen = more clarity & color. Interface: Android does not match the intuitiveness of the iPhone. If you need to change a setting on the iPhone, you always know where to go: the Settings app. On Android, it can be in one of any number of places.

Is it  enough to make your head spin? Clearly it is WAR !

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Diet Coke Pop-Up Kitchen- Boston

October 31, 2009 Leave a comment

  I was walking on Tremont Street on my way to class at Emerson College one day & I noticed that there was construction going on inside of this (previously vacated) retail space that was located across from the Boston Common. There was a sign that read “Diet Coke Pop Up Kitchen Coming Soon” Oct 23rd -Nov1st. I was curious to find out what the event was about that I went back this past Wed around 1pm to see for myself!

Coke Cola rented this space for about a week and decorated it better than most coffee shops you step into! They called it a Diet Coke Pop Up Kitchen because they served chilled Diet Coke and gave away free food. It had a mix between a “cafe”  and a “club” atmosphere. It was decorated with Silver and Red tones, many flat screen TV’s, couches, and tables to sit at. There was a big “diet coke” bar that stood up on a podium and had ice and stored about 30 sodas on ice. A bartender stood behind the bar and handed free chilled Diet Coke (in classic glass bottles). There were Apple Computers stretched across the side wall for free Internet use.   There was also a “lounge” area to drink your Diet Coke and mingle with other Bostonians. The back of the shop was set up with glass doors and shelving which  was catered with fresh sandwich wedges, meats & cheeses, and wraps.  The music was lively and upbeat (lounge music) that played in the background. 

It was a really cool experience and made you think – wow? Why would a soda company go through all this? and why would they spend so much money on it if it was only going to be there a week? Well – it quickly became clear because people poured in from the streets (all ages) and everyone had a smile as well as a Diet Coke in hand. Diet Coke was just simply trying to promote their product (and Boston is just one stop on their list of cities to visit). The event created an energy of amazement, curiosity and happiness across the board… and what is better than getting Free Diet Coke, Free Internet, and Free Food. It was a very positive place to be even if it was for 15 minutes…the place was packed at all times and people seemed to be enjoying themselves.  It also got “conservative” Bostonians to interact, mingle, and embrace the unique event in their town.

 All in all – it was a pleasant experience. I am not sure that if you were never a Diet Coke fan before that this event would change that perception (or make you buy the product) but it certainly gained a lot of good, positive feedback from the people I mingled with.

TWO Thumbs Up for Coke !

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Blog: Red Bull is a “purple cow” company

October 23, 2009 Leave a comment

So… this will in fact be my first Ever Blog…(yes, don’t laugh) and I figured I would blog about a Brand that I think is one of those…. “Purple Cow” companies that author Seth Godin speaks about (and a subject we touched on in class) . In short the definition of a Purple Cow in marketing, is a strategy that is truly something noticeable. How it gets its name is from the fact that you always see a lot of “brown cows” in a pasture but how often do you see a “purple cow” ? A purple cow is something phenomenal, counterintuitive, and exciting. Every day we come face-to-face with a lot of “brown cow” advertisements and marketing techniques – but you will never forget a purple cow strategy – right?

What comes to mind is the company Red Bull… in my opinion they are the Purple Cow of the Energy Drink world. Every sense of  their being screams excitement, ingenuity, and has a “wow-factor”.  Their marketing style is extreme and in-your-face. They do all kinds of guerilla marketing – handing out free samples targeting ONLY individuals in need of energy. They believe the packaging of the “slim” can is a selling tool in itself.  The company will only allow a store/venue sell their product ONLY if they use the Red Bull Refrigerator to showcase just how “elite” it is.  They also sponsor Extreme Sports such as motocross, skate sports, water sports, grand prix, and Freestyle stunts. I am not sure if anyone has ever seen the video of  last years New Years Eve(2009) with Robbie Maddison, who set the world record for a distance motorcycle jump landing on the top of the replica Arc de Triomphe in front of Paris Las Vegas. Red Bull: New Year. No Limits. was telecast live on ESPN to a worldwide audience. (here it is for a glimpse)

In just naming a few, this is how Red Bull pushes the limits and far surpasses  its competition. This brand is self expressive and highly connected to the people who use it. The tag line of “Red Bull Gives you Wings” tailors to the needs of its users (risk takers, students, athletes etc..) It is a brand that is constantly innovating and taking its own risks to stay on top.

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