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Advertising on Hulu

December 5, 2012 Leave a comment

Internet advertising has taken a huge step into our world. Entertainment providers, Hulu, enabled advertising on their shows. Thus, making all of its viewers watch advertising and still pay the monthly subscription. However, on Hulu’s website they justify the fact that there are adverts in every show is to reduce the monthly subscription and make it accessible to almost everyone.

Though Hulu have thousands of shows available on their Free and Subscribers feed, advertisings appear everywhere in Hulu. However, companies advertising on Hulu only pay when their adverts are 100% streamed. If not, Hulu wont get anything from it.

Hulu CEO Jason Kilar, speaking at the Ad Age Digital Conference in New York, also said the online video service now has 2 million paid subscribers, up from 1.5 million at the end of 2011. For the year ended December 31, 2011, Hulu’s revenue totaled $420 million, an increase of 60% over 2011. “The advertising industry is very robust online and at Hulu specifically. The Hulu Plus business is resonating with consumers,” he said, when asked what’s fueling the company’s revenue growth.

But now, Hulu viewers can tailor their advertising preferences according to a survey that appears whenever a show is chose to be viewed to the viewer. Hence, viewers get their own advertising, and Hulu get all the cash. “Hulu’s 100% completion rate model is a big step in the right direction that will positively impact digital video performance,” said Donnie Williams, chief digital officer, Horizon Media, in a prepared statement.



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The Secrets of Advergaming

December 2, 2012 Leave a comment

Did you know that the basic model of the advergame was pioneered in 1995 by a company called Skyworks? While the Internet was still a very new thing to most people, some former Activision employees looked to see how they could make a business out of games on the web. The business experiments of some well known game designers ended up paving the way for many to follow.

A successful advergame campaign has its own tricky task compared to other games. Like any other game, it still has to be fun and make the player feel glad he played it. With the expande of broadband in America, the possibilities for advergaming seem to be expanding. With millions of potential casual gamers across the nation, the chances of success are higher than ever. Video game consoles like Xbox 360 and the Sony Playstation 3 are becoming more helpful for companies to approach new potential targets. Companies now can have their ads delivered through the game, or being part of the game. Some companies have created a game, example (Pepsi Man game on Playstation 1). Games like FIFA soccer, Grand Theft Auto, and Call of Duty remain the top in the market for Advergaming ads.

Definitely a new horizon to the world of marketing, with loads of potential to reach out the mass in a new creative way. Recently was the video game from Tom Clancy’s Splinter Cell, which had Sony Ericsson as the main sponsor. Their cell phone was part of the game, in which the secret agent received his missions through the phone. Intriguing as it sounds, this has opened a new door of opportunities to the world of marketing.


Original Article:

By on May 23, 2007


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Skype on Xfinity’s Comcast!!

November 10, 2012 Leave a comment

Talk about the new era of digital convergence, Comcast has announced their partnership with Skype. This obviously opens door to a new positioning status for Comcast (Xfinity), with customers in Boston and Seattle to be the first to have access to the new service of Skype on Xfinity videoconferencing service. It is at utmost that we have entered a new era, where TV’s have browsers and applications that enable its users to surf the Internet or access applications like Netflix or Hulu.

Now with Skype joining forces with Comcast, customers can add this magnificent service at a $9.95 monthly for instant messaging and video chatting services. That monthly fee will presumably cover the requisite all-in-one kit, which includes an adaptor, a “high-quality” camera and a new Skype-enabled remote control with an IM-friendly keyboard on the rear. Surely this must be exciting times for Comcast customers. However, the other end user friend is eligible for this service as well. Therefore, they can ring up Comcast’s customer service line and apply for this one-step to the future add-on.

The service is currently available in Boston and Seattle with (Atlanta, Augusta, Ga., Chicago, Detroit, Harrisburg, Pa., Indianapolis, Miami and Pittsburgh on the way). Obviously, the success of this will embark the evolution of telecommunication, and will surely motivate competition by others.






Original post: Comcast Skype on Xfinity (ENGADGET)

Author: Zach Honig

Categories: Uncategorized