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The Political Power of Twitter

April 30, 2010 Leave a comment

Just four days ago, Venezuelan president Hugo Chavez became an active participant on Twitter.  A sight he had originally called a “tool of terror”.  He has changed his mind however, stating that it has potential to help in his anti-American sentiment and that it is not capitalist or socialist it is all in how you use it.

With 100,000 followers, Chavez has also asked Bolivian president Evo Morales and Cuban political leader Fidel Castro to join him in his movement.


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In honor of Earth Day 4/22

April 22, 2010 Leave a comment

5 ways to Go Green using social media

1.One Billion Acts of Green

Widgets and iphone apps are used to keep track of Twitter and Facebook messages of green initiative to ultimately send to world leaders.

2. Save Your Water Calculator

Online website to pledge water conservation.

3. Go Green Twitter Sweepstakes

Tweet @createthegood with methods for environmental action with #gogreen to win a chance to go to the Washington D.C. Earth Day Celebration.

4. Run For Water.

6k is what many people must walk to ensure clean drinking water — using IP technology connect your own 6k to help combat the global water crisis.

5. 350 Launches 2010 Activities

Online community to put into place a community plan to combat the carbon dioxide pollution problem.

For more information and links visit Mashable’s

5 Ways to Go Green for Earth Day with Social Media

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From “Fan” to “Liking”: Way to Weaken the Relationship Facebook

March 31, 2010 Leave a comment

Within the next two or three weeks, Facebook will be changing the verbage of fan pages.  No long will users be able to become fans of a brand, band, company or idea.  They will be able to “like” it.  This is not to be confused with the “liking” of specific posts created by the page, but “liking” of the page itself.  Facebook figures that users will figure out the difference as they become use to the new layout.  But what does this mean for the companies using fan pages to connect and reach out to loyal consumers.  For Facebook users it is easy to click a “like” button but it takes thought and a true connection to voice themselves as a fan of a brand.  A new challenge emerges, how do we tell the “fans” from those who only “like” our pages?

A full text article can be found here.

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