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New marketing opportunities with Spotify’s new features

December 15, 2012 Leave a comment

Recently, Spotify announced the launch of its new Follow tab, which brings fans and artists closer than ever before. Users can choose their followings, share their music with the world, and find people with the same interests. Now, you can listen to the same music as Lady Gaga, when she is preparing for a concert in Europe while you are making yourself breakfast. Now, people have an opportunity to find and share their musical voices through different social networks and become part of the “discovery revolution.”


In addition, the new Discover tab features a new and entirely personal way of discovering music on Spotify. The big idea of this new tab is to let Spotify seek out more personal recommendations for different users in order to better meet their needs and interests. This new feature includes providing users with new single and album releases of artists they follow, sharing all the music and playlist of influencers they follow and making recommendations based on the music they listen to. These latest updates are available across desktop, mobile and new web players based on people’s listening habits.

These new features of Spotify provide a great opportunity for marketers to figure out their target market’s interests by thinking about the type of playlist they would respond to or the kind of song subject that fits the company’s products or campaigns. Then, the company can build relevant contents around that. This will also be a way to collect consumer data and insights. Even though well thought-out pieces of original content such as blog posts, video, photo and other media are valuable assets for online marketing, creating a piece of content around an interactive playlist can be more compelling.

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Powerful mobile apps help you shop

December 1, 2012 Leave a comment

Holiday sales are attractive. No wonder everyone loves good deals. But waiting in long lines to get into the stores, fighting with crowds and finding your products all over the place in order to get the best deal doesn’t sound fun at all. Fortunately, we are lucky enough to live in a world where we have innovative mobile apps that can provide price-comparisons, online reviews, and new real-time pricing and inventory information right at our figure tips.


Here are some popular mobile apps to benefit your shopping this holiday season.

Amazon’s Price Checker: This app is designed by Amazon and is available for both iSO and Android based devices, which allows consumers to scan a product’s barcode and compare the price on Amazon with other online retailers. At the same time, consumers can share the deal through different social media platforms, thereby reaching out to more consumers, drawing more attention to the product and stimulating demand.

TGI Black Friday: This app helps consumers to get the most popular deals and newest ads in real time across different states and categories, and price comparison is also available. Consumers can use this app to plan their holiday shopping weeks before Black Friday ads are available on TV or in newspapers. You can shop instantly, share deals or add to your list by easily clicking the buttons.

Ozmott: Save money on your purchases by redeeming discount offers while you shop. You can easily see the participating stores closest to your location and view Ozmott exclusive discount offers. Additionally, it allows you to interact with the offers.

Shopkick: Over 4 million users love shopkick, because it is better than a rewards program. Shopkick gives out reward points for shopping trips we already do anyway. The best part is, you don’t even need to buy anything. You can get kicks(points) by walking into stores like Target, Macy’s, Best Buy and many others. It’s neat and easy. Of course, you will get even more kicks when you scan items and make purchases. It is more amazing than sales and coupons; the great deals are right in this app. You can redeem kicks to treat yourself with a free latte at Starbucks, gift cards at many stores, iTunes song downloads, even designer merchandise and trips. Personally, I am using this app and it is freaking awesome, like a magical experience. I have got nothing to lose by using it and I have already earned a couple of free coffee at Starsbuck.


It’s true that mobile shopping applications are a great tool to help marketers reach the right consumers at the right time in the right place. However, it is also very challenging, because mobile shopping applications change consumers’ shopping patterns, empower them to choose the best deals and might shape where they want to shop. Therefore, this requires marketers to better understand consumer insight, figure out what they want and might want and create customized offers for individual users with the right messages.

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Brands engage with customers by using Instagram Web Profiles

December 1, 2012 Leave a comment

Within only two years, Instrgram has become one of the most popular social networks. As of September 2012, Instagram had 100 million registered users. Earlier this month, Instagram began rolling out new web profiles, which makes it possible for brands to showcase their web profiles across mutimedia channels. Prior to this, there was an argument that these web profiles were unnecessary and didn’t lead to a dramatic increase in traffic. But now, Instagram has launched new Badges to help brands advertise and get more customers to look at their profiles.


There are three easy steps to create your own Badge, as the pictures show below. Companies can then place these Instagram icons on their brands’ websites or blogs, encouraging one-click access to profiles, which give brands a different way to interact with consumers and show off their promotions, brand experiences and new products in an emotional and genuine way.

Screen Shot 2012-11-30 at 10.36.37 PM

Brands are showing enthusiasm and engaging with their customers by using Instagram. Ben & Jerry’’s, the ice cream giant, recently began using Instagram pictures from its consumers for an new advertising campaign. The company is asking fans to share their Instagram pictures that capture the theme “euphoria” by tagging their photos “#captureEuphoria”. Then the company will feature some of its favorites in their ice cream ads in their neighborhoods. The company said that this is their way of saying thanks for all the Instragram love and giving back to its community.

I think Ben & Jerry’s is doing a good job by using Instragram to engage with its consumers, encouraging more people to view their Instagram profile, and providing an interactive and stimulating consumer experience. The campaign has been getting a pretty good response since its roll out. In this way, Ben & Jerry’s is taking advantage of the new Instagram Badges.



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