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Twitter Begins Publishing Ads in Users’ Streams

November 2, 2010 Leave a comment

I found this article on adage.com to be rather interesting given the fact that Twitter has been avoiding highly noticeable advertising on their platform since the site’s inception. Placing ads within Twitter member’s timelines is set to roll out in the fourth quarter of this year, but at a slow pace to accommodate for testing.

I’m excited to see if users will openly accept and be attracted to the advertisements.

Here is the full article: http://adage.com/digital/article?article_id=146822

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A Takeaway from Advertising Week

October 5, 2010 Leave a comment

I recently came back from attending several Advertising Week seminars in New York City. One of the seminars I attended was called, This Is Contagious: A Crash Course In Contemporary Marketing. This seminar was led by Nick Parish, North American Editor for Contagious Magazine. An interactive example that caught my attention was using Twitter as a sales and distribution network for Hippo, a snack based out of India. The video below highlights this fascinating case.

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Kia Wants to Make You a YouTube Star

September 21, 2010 Leave a comment

This campaign isn’t anything special, but it gets the job done in terms of brand recognition and reaching the core target audience.

The article from Ad Age is as follows:

by Edmund Lee
Published: September 16, 2010

NEW YORK (AdAge.com) — Korean car-maker Kia is the latest to tap the shallow well of YouTube stardom by hiring Shay Butler, Lisa Donovan, and Anthony Padilla and Ian Andrew Hecox to, well, find the next YouTube star. Think of it as “All About Eve,” but for web video and with less tact and, well, more product. They’re new at No. 7.

The idea of a ground-up celebrity is not new, even though the myth that Lana Turner was discovered behind the perfume counter at Schwab’s Drugstore was, in fact, a myth. The internet, however, has been in many ways a strangely democratic casting room, whether for individually driven celebrity as in the above cases or the financially driven ones, as in the case of YouTube itself, along with Google, Facebook and Yahoo.

But that’s changing. As soon as marketing might is placed behind the budding careers of Everyperson YouTube stars, an infrastructure is born. If Kia can get budding web video stars competing, maybe we’ll see more of it. That said, I liked Kia’s last viral chart entry better.

Gillette and Old Spice are otherwise still dominating the top 10, which leads one to suspect that people are disproportionately obsessed with the hirsute, or that, as has usually been the case with viral videos, the product has jumped the shark: No one’s watching these videos for the product — nor do they remember them.

What to look out for next week: DC Shoes’ chief brand officer Ken Block doing ungodly things behind the wheel of his Ford.

http://adage.com/digital/article?article_id=145921

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