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Good News for Ford and Digital Marketers

April 19, 2010 Leave a comment

As the Spring 2010 semester is ending and we are finishing our digital marketing campaigns on the fictitious Hyperion Valkyrie EF hybrid car it is encouraging to see that Ford Motors has realized the value and importance of the shift towards digital marketing.  Coming from a company that has lost market share for 14 years straight due to their lack of innovation and acceptance of the surrounding evolution of technology, this is quite big.  It’s also rather fitting that this ephiphany would come from a 47 year old global marketer.  Jim Farley, who has also led marketing departments at both Toyota and their luxury brand, Lexus, has brought a well deserved understanding of marketing to Ford.  Let’s hope that his spot on ideas will prove to lead Ford into its first year of increased market share in 14 years.  See link below for full article:

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Location Targeting Method Growing

March 27, 2010 Leave a comment

We all know that  mobile marketing has been the future of marketing for some time.  It’s also been said that location marketing will be taking off especially with GPS technologies becoming as advanced as it has.  However, according to AdAge, soon websites will open up the competition for a number of location based marketing opportunities.  As a result, the way that advertisers divide their budget will change and interactive marketing will increase substantially.  The author also estimates that by 2014 mobile will dominate U.S. interactive marketing.

This great news proves that interactive and e-communication and marketing gurus (i.e. Emerson grads) will have a lot of opportunity in the future.

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Twitter’s 4th Birthday

March 21, 2010 Leave a comment

In preparation for Wednesday’s class on Social Media Marketing I thought it was appropriate to blog about the fact that Twitter’s 4th birthday is today.  It’s rather hard to believe that it’s been around for only 4 years when it feels like a lot longer…or maybe shorter?  The life-span of social media platforms is a topic worth researching and it will surely be analyzed by digital and interactive marketing students in the future.  Nonetheless, the naysayers are definitely eating their words especially when considering the fact that “Twitter” officially entered the Collins English Dictionary about a month ago.  For more details see link below:

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