Author Archive

The Mozilla Metrics Report

A few weeks ago, Mozilla released its “Mozilla Metrics Report”. The report aggregated data from the over 350 million Firefox browser users worldwide.

Some of the highlights include that:

  • Firefox has almost 30% market share worldwide (100 million users just in North America)
  • “People start their work day earliest in Hawaii and Wyoming; latest start to the day is in New York” (p.2) and
  • “People in South American like applying Personas (themes) to their browser; people in Antarctica love add-ons” (p.2)

Marketers can use this information to start conversations about better the timing of certain ads, and improvements to their Firefox “add-ons”.

If in fact New Yorkers are starting the work day a later than others, then perhaps the coffee ads will be most viewed in the late morning instead of early morning? The report has information that should lead to conversations. I think it would be foolish for a marketer to change their entire campaign given the report data, but I think it would be even more foolish to ignore this data. Firefox has stated that they will continuously release updated reports, these reports aren’t going away. In fact, I think other browsers may one day follow Mozilla’s lead and report more about the users that spend hours on their browsers daily.

How great would it be if one day, a company would be able to know not only what browser their customer was using, but also, how many web pages they had open while browsing their web site and what types of web pages the customer was viewing. Knowing more information would allow for better ad placemements and a better understanding of the ‘average’ customer.

Categories: Uncategorized

Purina uses “Hammertime” to sell treats and build awareness

March 3, 2010 Leave a comment

by Migdalia

Online ads, for the most part, aren’t interesting or interactive.  Fortunately for Purina, that’s not what I thought when I saw their ad on Hallmark’s web site. Purina’s new “Beggintime” campaign is engaging.  Here’s what happened to me…

I was visiting the Hallmark web site, when I noticed a banner ad on the top of the page. I scrolled over it and the ad not only expanded, but asked me to become engaged. I had two options: I could either “Click to show your moves”, or “click for sound”. You might be thinking–‘why did that catch her attention?’

Well, the ad had dancing bacon strips, bright yellow and purple colors, and a “blinged-out” dog and man dancing & rapping to hip hop…I had to click on the video–when (and where) else was I going to have the opportunity to see a dog and his owner rapping and dancing to Hammertime?

When I clicked on the ad I was sent to its own special url , where I was given more interactive options.  I was able  to choose characters to be part of the music video, or I could upload my own pictures so that I could be a part of the video. But that wasn’t all folks.

After watching dogs and owners ‘bust a move and rhyme’, I clicked on the only link on the page assuming I would be sent to Purina’s web site. But I wasn’t. Instead I was sent to another to a “beggintime” url where I was given even more opportunities to become engaged with the brand.

I was pleasantly surprised by the Purina ad. But will I buy these bacon strips for my dog? Probably not. But at least I now think of Purina as a fun brand.

Categories: Uncategorized

600 TPS- What does this mean?

February 27, 2010 Leave a comment

by Migdalia

This past Monday, Twitter announced that it reached 50 Million tweets per day, or an average of 600 tweets per second (TPS).  To put that into perspective:  in 2007, they only had 5,000 tweets per day. But what does this mean for marketers? And what about for consumers?

Will more companies start Twitter accounts? Or will more companies start doing ‘Twitter’ searches of their brands to see what tweeters really think of them?

On Tuesday, IHOP was the number 3 top Tweeting topic because of the company’s Annual National Pancake Day. However, IHOP doesn’t have a Twitter account, and doesn’t plan to get one right now. But will this cause consumers to feel unappreciated by IHOP? Clearly, people were engaged with the brand but IHOP wasn’t part of the conversation. Will consumers start feeling betrayed by companies that ignore the opportunity to engage in conversations with them?

I guess the ultimate question is how many TPS  will it take before more companies embrace the Twitter mania?

Categories: Uncategorized