Author Archive

3 Things Brands Must Do to Reach Millennials Online

December 15, 2010 Leave a comment

Nick Parish, an author at London-based “Contagious”, recently posted this article on targeting millennials online. As a fellow millennial, I thought this article would not only be relevant to our e-communication blog but applicable to current and future marketing projects.

For instance: ” A recent survey by Edelman found that 87% of people born between 1980 and 1995 (referred to by the company as “8095ers”) go to multiple sources before buying a new technology product; 31% looked in seven or more places; 86% looked in multiple places before selecting a more commonplace product or service. They’re not afraid to shop around and actively contemplate purchases.”

Sound familiar? The article also gives some creative examples of how companies are integrating social media in their marketing campaigns.

Categories: Uncategorized

“Social” Media: Redefining Activism

October 6, 2010 Leave a comment

With the evolution of Social Media, it it funny how we forget about historical movements of activism, and how there were times when it really did matter “how many friends you had.” If you take a step back, it is amazing to see how dependent we have become on these tools and to comprehend the impact they have had even on global affairs such as the recent events Iran.

Can you imagine if they had Twitter during the 1960 sit-ins across the South? That would be considered a modern day “Tweet-Up.”

Small Change: Why the revolution will not be tweeted (Malcolm Gladwell)

Categories: Uncategorized

Remember don’t talk to strangers…or flash cookies…

September 23, 2010 1 comment

Gone are the days when parents have to worry about their kids talking to strangers. In 2010, they have more dangerous predators on their hands: Flash Cookies.

A Wall Street Journal investigation concludes how many tracking technologies are being installed on PC’s by childrens’ websites. Julia Angwin and Jen Valentino-DeVries tell Lauren Goode what parents can do to protect their kids’ privacy online – and what moves are being made by regulators that would restrict invasive tracking.

Has online tracking gone too far?

Cookies’ Cause Bitter Backlash

Categories: Uncategorized