Author Archive

More on Mobile Marketing….

November 29, 2010 Leave a comment

It seems mobile marketing has been gaining more and more attention. I recently heard about a shopkick app that delivers rewards to shoppers for just walking into a store. Stores such as American Eagle Outfitters, Best Buy, Macy’s, Simon Malls, Sports Authority and now Target and Wet Seal are setting up devices at the entrances of their stores that will read customers smart phone signals. The customer will then begin accumulating kickbucks, the shopkicks currency, that may be later redeemed for rewards such as giftcards. Target is taking it a step further by displaying shopkick offers in the store that consumers may scan and redeem at checkout. American Eagle offered extra kickbucks when customers scanned the barcode on a poster in the fitting room. These additional components to shopkick really generate a new level of interaction between the store and customer.

It will be interesting to see the effects of this new app and if it does indeed increase foot traffic into these stores. Unfortunately, it is not yet offered in Boston.  Participating stores are found in the four major markets: New York, Los Angeles, San Francisco and Chicago, and some stores also in Miami, Dallas and Minneapolis.

Here is their website if you want to check it out:

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What is Chatroullete all about?

October 29, 2010 Leave a comment

When Rob approached me in class holding strips of paper with the topics for our book articles, I chose the strip that read “Chatroullete”. I immediately turned to the person sitting next to me and asked, “what is Chatroullete?”.

Since that evening, I have spent sometime trying to answer this question. For those of you who are not familiar with Chatroullete, it is a website that pairs random strangers from around the world together for webcam-based conversations. Visitors to the website randomly begin an online chat with another visitor.

Although you will all have the opportunity to read my Chatroullete article, I wanted to take advantage of this media medium to share with you a few ways marketers have begun taking advantage of this site.

As you see from this video, Chatroulette users thought they were chatting with an attractive young woman only to find out she was some possessed demon like creature. The official highlight reel of reactions has 2.5 million views and counting.

Travelocity has used Chatroulette as another outlet for their increasingly social Roaming Gnome. They simply give him signs to hold for other viewers to see.  The cards share where the gnome is in a given date, where he thinks you should be, and occasionally a voice chimed in to talk as the gnome.

Who would have thought Chatroulette could be used for marketing?



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Arthur’s Guiness Day

September 23, 2010 Leave a comment

Guinness Day Launch

I received a text message today from my sister that read “T-18 minutes until Arthur Guinness toast!! Google it!!” followed by another text 18 minutes later that read “Happy Arthur Guinness Day!!” As I was conveniently situated in front of the computer at the time I received her text messages, I thought I would entertain her by googling Arthur Guinness Day. Sure enough the Guinness website was the first on the list of search results. When I entered the site, the entire home page was dedicated to Arthur’s Guinness Day.  There was an Arthur’s Day Pub locator function, an Author’s Day Iphone App that counted down until the Guinness toast, and an Arthur’s Guinness Fund that you can contribute your hard earned money toward. In addition to these features, there is a Facebook page dedicated to this day with 1,498 people who “like this” page as well as a Facebook group! Let’s not forget about Youtube featuring the launch of the Arthur’s Guinness day and its twitter posts.

So what is Arthur’s Guinness Day? According to their site, it was established in 2009 during their 250-year anniversary, as a series of events and celebrations taking place around the world to celebrate the life and legacy of Arthur Guinness and the much-loved Guinness® beer which Arthur brought to the world.

Guinness is definitely on the interactive marketing bandwagon. With the countless blogs and text messages communicating about this day, I think Guinness has done a pretty good job receiving consumers’ attention.

Cheers to Guinness!



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