Author Archive

Tips for Life After College

December 16, 2010 Leave a comment

Learn How to Interact With People

Learning how to interact with people is probably one of the most valuable skills you can have in under your belt. This is a “street smart” skill. Sure there are books on this, but don’t plan on learning this one by sitting in a classroom. The only way to develop this skill is to put it into practice CONSTANTLY. This skill will come into play when you get your first job. Learn to make a habit of greeting people with a smile. Say “thank you, please, and I appreciate it” whenever you have the chance. These small things make a huge difference. Don’t be so quick to dismiss the power of appreciation and courtesy.

A Degree Does NOT Entitle You to a Job…MY FAVORITE

It’s amazing to hear my friends, recent graduates, get worked up about not being able to find a job. “I’ve worked my butt off in college. I studied every night. I got good grades. I graduated Magna Cum Laude. Why are there no jobs out there? Just because you get a degree, it doesn’t entitle you to a six figure job, with full benefits, a one month paid vacation to a company retreat, 20 floating holidays, a corner office, and a parking spot in front of the doors with your name on it. It’s time to get out the sandbox and in the game. The days of just needing a college degree to get a job are LONG GONE.

Build and Maintain A New Social Network

Building a social network is crucial. Don’t just stay at home and play video games and expect friends to magically show up at your doorstep. Go to the parties, bars, bookstores, and lounges but one quick point though. Don’t just go to these places just for the sake of making friends. Make sure you have a genuine interest in the subject of the place you’re going to. Try making friends at work as well. Play social sports like basketball or tennis or softball afterwards. You’ll find that people don’t have many opportunities to make friends after school, especially if they work 9-5. That ‘s why you see so many friendships made at work. After all, you are spending a whole lot of time there.


Can’t Find a Job Right away– Use Your Time WISELY?

Otherwise, you may fall into the trap of having to take a job just to get by. I’m not saying it’s bad to get a job just to get by, but if that’s all you’re doing, and if you don’t have a goal, plan, or passion, to shoot for, the future will look very bland. And If this is the road your looking to travel, you did not need a master’s degree.


Personal Finances

Get serious about Personal Finance. Paying your bills on time and learning to live on a budget. I have nothing else to say there, like Nike, JUST DO IT!

Most Important- Don’t Let your dreams die

They say experience kills idealism. They’re full of it. The real world will only break your spirit if you let it. Don’t let life’s trials and tribulations turn you into a cynic. After all, the sweet is only as sweet as the sour.

Categories: Uncategorized

Building Community On Facebook

December 15, 2010 Leave a comment

Facebook is now the world’s largest online social network, with over 500 million users and still growing at an unprecedented rate. Thousands of companies have now created Fan Pages, and are trying to build communities of fans. Thousands more are running Facebook ads that appear beside personal profiles, home pages, and status feeds. However, many companies have failed to master the management of a true fan page. Here are a few pointers that will help companies build fans organically, engage fans, and build community.

Managing The Page

Companies, small or large, must set aside some everyday or every week to manage their fan page.  This will enable the company to consistently build brand awareness and create regular communications with current and potential customers. This will in turn increase loyalty. In order to build a successful fan page I suggest companies and encourage the fan page where appropriate. Suitable locations are main website, a post on Twitter, a post on the company’s blog, and a small reminder at the bottom of email marketing messages.

Sharing Information

Facebook is built on the principle of sharing. So it is important that companies share useful information with fans/customers that will help them achieve objectives, have fun, or increase knowledge. The sharing of relevant information will add value to the company’s brand and increase the company’s reputability. A fan page is the perfect place to share information about new products, trends, and company updates. However, remember your best fans are busy fans. Do not overwhelm them with messaging or they will remove you from their fan listing.

Update content regularly. You can’t build a community if the page is the same every time people visit it. Create discussion topics, ask questions, and solicit feedback from your fans. Listen to them. The old philosophy was “If you build it, they will come.” The new philosophy is, “If you listen and respond, they will come back.”

Recognize Fans

Thank fans for posting reviews, on the wall, in discussions, etc. Nothing is appreciated more than a personal thank you, in any situation, including Facebook – especially if it comes directly from a huge company or brand.

Connect with Other

Connect with others by becoming a fan of their businesses and groups.  Share their information on your fan page and share your information on their fan pages.  This will enable lots of visibility and build communities quicker.

Start a Discussion

Start a discussion on your fan page and talk about what’s important to the community.  Share resources relating to this discussion and encourage everyone to participate by posting comments and messages on your wall.

If you follow these rules I will assure you fan page success. Remember success is not in numbers, but quality fans who translate into customers.

Categories: Uncategorized

Google to Acquire Groupon

November 26, 2010 Leave a comment

I made a bet with my mom this Thanksgiving that I will put my computer away. I did, but I was locked to my Evo, Android phone.  Around 6PM I received an update via my Google reader on my cell that Google was trying to buy Groupon. I read the article and wrote this post from my cell.

According to multiple sources, Google is in acquisition discussions with Groupon. Google can look to pay well above the $2 billion to $3 billion Yahoo offered Groupon in acquisition talks earlier this year. Even for Google that is a hefty price with no discount, pun intended. I’m sure Google is aware that it should act fast in attempts to acquire Groupon, because other big name players are realizing Groupon’s viability as well. Sources say Amazon, Microsoft, and the most logical player eBay have their eyes on acquiring the discount site as well. All interested players are public companies except for the social media giant Facebook. Nothing is set in stone as of today. Spokespeople for both Groupon and Google have declined to comment. After the video, take a look at the chart below. The chart outlines how the 83 companies Google has acquired benefit the search engine giant.

Google’s acquisitions 2001-2010

Google has a reputation for building amazing products and hiring the smartest around. However, you might be surprised to learn that most of the products & services Google is widely known for were actually products and services of companies Google bought and integrated into their brand. The graphic below visually shows details of the companies Google has acquired. Click to enlarge the photo.