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Help my shopping.

December 17, 2010 Leave a comment

 I love shopping. I do. But I’m not sure whether I’m good at shopping or not at all. Sometimes I tried tons of stuff on and couldn’t pick one for me. Sometimes I was too lazy to try it on so just gave it up, then regret it. I need an advisor or friends or mom. Or maybe now fashion brand can help me.

 Now we all talk with friends with our little cool device whenever, wherever. So why not it fitting room? Denim brand Diesel set ‘Diesel Cam’ in the fitting room of their store at Madrid and Barcelone, Spain. So people can send their wear-shot to their facebook page through Diesel Cam, then bosting or asking help!

 The other way Fashion brand try to saving customers trouble is here. Last August, design media agengy Team-Lab introduced interactive hanger at Tokyo Public/Image 3D Exhibition. When customer pick one clothing from the hanger, nearby display monitor shows the fitting shot. Customer can see how it will look like after fitting and if the brand can use appropriate photos, it will increase purchase intention too.

Not only shopping experiences, there are another way to interact with customers and amuse them. Last fall, Daffy’s held a live interactive fashion show. In this fashion show, models were standing in the show window not on the runway and they changed outfits or did some actions by people’s texting. Probably the most-engaged fashion show ever?

It is good to watch the  trend goes trendy. At the very prior posting, you may read fashion don’t embrace online tech. If they saw how customers had fun with interactive media during their shopping, they should change their mind. Consumers are getting smater and smarter and the brands need to develop competitive way to interact with them that match changes in consumer needs

Categories: Uncategorized

What world talk about most in 2010?

December 17, 2010 Leave a comment

Do you want to know what people talk about during the year? You may find the answer at Top Twitter Trends in 2010.

 Twitter analyzed 25 billion tweets sent in 2010 and reported top 10 Trends and top 10 topic in 8 categories: news events, People, Movies, Television, Technology, Worldcup, Sports, and hashtags. What took a glorious the first place? “Gulf Oil Spil.” Early of this month, Gulf oil spil was also chosen as the most-searched topic by Yahoo.

 In additio to it, various kinds of topics were in top 10 such as FIFA Worldcup, Inception, Haiti Earthquake, iPad, Pulpo Paul (Don’t tell me you don’t know this world-most-famous octopus. Sadly, he passed away two month ago.), and etc.

Here’s the overall top 10 trends.

1. Gulf Oil Spill
2. FIFA World Cup
3. Inception
4. Haiti Earthquake
5. Vuvuzela
6. Apple iPad
7. Google Android
8. Justin Bieber
9. Harry Potter & the Deathly Hallows
10. Pulpo Paul

Celtics ranked as 5th of Sports top 10. Yay

(You can see the whole result here.)

Categories: Uncategorized

Say goodbye to the ugly QR code

December 11, 2010 Leave a comment

 You probably heard about QR code. This evolved type of barcode can save much more information and use much less space than barcode. With prevalence of smartphone, QR code is used more and more, especially for the marketing communication. If you ever have watched or experienced this little tiny black dots link to the whole cool webpage when you just scanned it, you can understand why QR code is another ‘it’ item for mobile marketing.

 But, wait. Is it just me who feel this random-arranged black dots look ugly and intimidating? You will never know what will come out before you take out your phone, turn on the scanning app, and shoot it. They can do nothing alone. And again, every code seems really similar. Where are differentiations and identities? So here comes the new one. Fashionable and colorful. It is called ‘colorzip.’

evolution of barcode

 Colorzip saves digital data on each color and sends contents to the device when users scan it. It is available through any types of media in color and can be created with various tools-even with color pencils! Besides, Colorzip is easily read even with low-pixel(160X120) camera.

colorzip

 Of course, Colorzip needs its application to scan it. You may think ‘so then, what about it? This is just pretty QR code and still it does not give me nothing without smartphone and apps.’ But, another good point of Colorzip is their designability and marketing value. Because it allows various chance to design the code, you can create little brand logo as a digital code.

 Look at this tag. Lotte members-one of the largest company in South Korea developed a Colorzip when the company sponsored Zarasum international jazz festival. Once you scan the code, it will directly link to the mobile web page of the festival.

 Unlike QR code, Colorzip makes company show their brand name on the code and it has stronger marketing value. There were huge billboard ads during the jazz festival, and isn’t it looks better than black and white QR code? (Forgive about Korean. It says ‘Wonder the Jazz festival?’, ‘Download the Colorzip application and scan this.’)

 Colorzip is the result of another effort to deliver information in various and interesting way. Don’t harm your product’s design with boring code. Bring out your creativity and keep poking your customers curiosity.

P.S. You can generate your Colorzip code here, but they serve in Korean yet. They have USA web page for further information.

Categories: Uncategorized