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Present Like Steve Jobs

December 15, 2010 Leave a comment

With the finals week coming down to an end, we’ve all probably have given at least one presentation, and have listend to numerous presentations from our fellow classmates.  As a marketer, there’s nothing more important than having a solid presentation skill. Apple is such a success not only because of it’s product, but also because of Steve Jobs, the best presenter ever. I’ve noticed that in his presentation there are only visuals, if not, with only a few words, on his slides. He wants his audience to LISTEN to his story rather than to READ his story. Here’s a video showing you how to present like Steve Jobs!

1) Set the theme

2) Provide an outline

3) Enthusiasm

4) Make numbers meaningful  

5) Make it visual

6) Make it a show

7) Rehears

It’s said that 90% of the presentaitons are boring, and I hope we the IMCers can be that 10% who give extraordinary presentations. Good luck with yournext presentation!

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Social Media Screw-Ups

October 7, 2010 2 comments

In my PR Management class last night, we talked about what social media means for the future of PR in terms of crisis management. In February this year, Kevin Smith, the director of “Clerks” and “Chasing Amy” tweeted  “Dear @SouthwestAir – I know I’m fat, but was Captain Leysath really justified in throwing me off a flight for which I was already seated?”. Smilth has 1.5 million Twitter followers, and this tweet had made a dramatic impact on Southwest Airlines. SW posted a blog as an apology to Smith. 

While social media can build close customer relationship, it can also damage the image of a company within seconds. So, the question is, is social media doing us any good?

Here’s a brief history of “social media screw-ups”.   

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