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Steve Job’s on Flash: Pass

April 29, 2010 Leave a comment

Steve Job’s has just posted a detailed open letter on Apple’s site lamenting the bygone era of Flash and how Apple will not support Flash on the iPad, iPhone and iPod Touch.

The main point from the letter remains that Apple “wants to provide the most advanced and innovative platform to our developers, and we want them to stand directly on the shoulders of this platform and create the best apps the world has ever seen.” They don’t want a third-party source to stand squarely in the middle and muddle the relationship between the developer and the platform.

Besides draining battery life, and distorting the functionality of a multi-touch operation system, Flash poses considerable risk to security and dependability. Moreover, Jobs decrees that web standards should instead be open and malleable in the interest of optimum performance.

Cheers to open web standards (like HTML5, CSS and JavaScript)!

Categories: Uncategorized

Peekaboo: Tiffany’s Hiding on Google

April 29, 2010 Leave a comment

Seems that even the big brand names have major issues in relation to search engine optimization (SEO). Brand’s such as Tiffany’s are not ranking high on Google SERPs pages. Luckily for Tiffany’s they appear relatively high on Google’s front page for the keyword search “jewelry”– but not that high.  They rank 4th, behind Overstock.com.  But that’s just one ranking. Unfortunately Tiffany ranks quite low, 29th in fact, in Google search results for the keyword “engagement ring”, and 30th place for the keyword search “birthday gifts”.

Based on the recent study by Covario, the 3 main issues concerning search health are: content usage, link strategy and technical construction.

Tiffany’s main issues involve content. “For the terms that were found, consumers who click on the Google search link are sent to a country selector page, not a landing page or even a generic home page. On the second click, web searchers get to generic home page, but then must re-navigate there to find the keyword content they initially typed on Google.” Further, the linking strategy is inefficient and doesn’t allow the user to find what they are looking for– a risky move for a high involvement brand like Tiffany’s.

And the real crusher: Tiffany’s URL doesn’t even contain their relevant keywords!

Search optimization fail.

Categories: Uncategorized

Thanks, Kleenex

April 29, 2010 Leave a comment

Kleenex has done a fantastic job at creating a need for their latest product, Kleenex Hand Towels. Their online and TV spots have really got me. They tell me that my hands are only as clean as the towel used to dry them. GROSS! And if multiple people are using your hand towels, how clean can your hands really be? Perhaps it’s my own issues with germs, but this campaign really makes me feel gross, and incites a call to action– to buy their hand towels! That singular conversion makes the campaign a success because if I feel that way, then I’m sure numerous others feel the need to purchase these holy towels. (Even though this product is truly unnecessary…)

Further evidence that YOU need these hand towels:

According to the Kleenex site, “people in the U.S. dry their hands on cloth bathroom towels approximately 200 billion times a year. The CDC guidelines for hand washing recommends hand drying with a single-use towel. Families have not had a practical alternative to traditional cloth hand towels in their home bathrooms… until now.”

Kleenex® Hand Towels are an innovative solution that delivers one clean, fresh, dry towel every time you wash your hands. Each and every box is specifically designed with you in mind:

* Cottony-Soft™ sheets, free of inks, dyes, and fragrances
* Dry-Touch™ fibers make each towel super absorbent for effective hand drying and bathroom wipe-ups.
* Revolutionary packaging to fit seamlessly in any
bathroom, either on a towel bar or countertop.
* Pop-Up® delivery system always keeps one clean, fresh, dry towel conveniently on hand.

Check out the TV spot and see for yourself: http://www.kleenex.com/handtowels/TVSpots.aspx

Categories: Uncategorized