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Mobile Ticket Sales for Films

November 21, 2011 Leave a comment

This weekend The Twilight Saga: Breaking Dawn, Part One opened making $283.5 million in global ticket sales. According to Fandango, 22% of its ticket sales were made on mobile devices during this opening weekend.

Fandango’s mobile app allows movie goers to buy movies online, check out showtimes, watch trailers and read film reviews. Customers that buy mobile tickets will no longer have to print out a ticket to see the movie of their choice, they can simply present a 2D barcode on their phone to enter the theater. Not all theaters are participating in the mobile ticketing feature as of yet.

More and more company’s are allowing customers to use their mobile phones to make purchases. As more consumers begin to get used to purchasing items with their mobile phones, it will be interesting to see what other companies will begin to use mobile retailing features.

Just as companies no longer want to print out tickets, consumers will also want to avoid printing tickets from home, making e-tickets preferable. It seems like this feature can be used at not just movie theaters, but also concerts, sporting events and theater performances. E-tickets may begin to phase out their paper counterparts.


Using Social Media to Provide Exclusive Deals to Consumers

November 2, 2011 Leave a comment

Oscar de la Renta Perfume Ring

More and more company’s are using Facebook as a way to sell their products to consumers. Oscar de la Renta’s Facebook page is offering a $65 flower perfume ring exclusively on its Facebook page to the company’s fans. This is a unique shopping exclusive and picked up some buzz this morning from sites like Mashable and Forbes.

Many of the brands I like on Facebook have areas on their pages where you can shop directly on a shopping tab. Two examples of companies providing shopping capabilities on their pages are Banana Republic and Express. Express also offers an online version of their catalog on their Facebook page.

Companies have been using social media as a way to communicate directly to consumers and to create a community. Many retailers also offer exclusive deals and offers to fans or followers, which is another great way to build a community around a social media page. Offering not just the capability to shop but offering exclusive items online is a great way to target consumers that are highly engaged in the brand and may be more likely to be excited about this type of offer. Exclusive offers on social media can increase not only the sense of community around a brand, but also move that brand liking into the possibility of sales for the company.

However, according to many companies are losing money on these initiatives because of the costs to create a unique Facebook shopping app. As the cost of producing these application begins to decrease however, this trend is expected to reverse. Brands like Oscar de la Renta will be some of the first to see if this sort of social media e-commerce can be used effectively and be profitable.


Handling Online Anonymity and Internet Trolls

September 27, 2011 Leave a comment

I was reading an article today on Mashable that said that 56% of teens say that they have been bullied online. This got me thinking in general about the problems of online anonymity or just the general idea that people will say things that they wouldn’t typically say in person using an online forum.

Bullying among teens isn’t a new problem. Bullying has been around since there have been popular kids and mini-hierarchies in schools. The form of bullying has changed in a way since this new generation has been given the internet and the freedom to say whatever they want in a very public venue.


Just going through the comments section of any blog it’s easy to see how mean people can be. There are trolls on all sorts of internet forums. As a marketer it’s important to have open discussions on your web site or social media pages, but it can be hard to read some of these inflammatory comments. It can be tempting to want to automatically defend yourself. The blog Flack Rabbit lists some ways to handle trolls on a blog or forum. I think this article gives some good information, like not deleting the post and not immediately responding. Smaller companies may feel an instant need to defend themselves, but that shouldn’t be the immediate reaction.

In many forums if a web site has a strong following, it may not even be necessary to respond. Many times followers will handle trolls themselves with smart responses. It’s important to remember trolls feed off of confrontation and by not providing feedback yourself they may slowly back off. However, if someone does have sincere problems or concerns about your company it’s important to not get offended and respond to legitimate claims.


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