Author Archive

Blacklisted by AOL

December 13, 2010 Leave a comment

A few weeks ago at work, we found out that our corporate e-mails had been hacked by a spammer and was sending out spam under our e-mail addresses to everyone on our list serve.  As a result, we had been blocked by AOL as spam and could not send any messages to our clients with AOL based e-mails.  We contacted our web provider, who in turn contacted AOL and found that they would not permit out e-mails until all the spamming had ceased. Since many of the office personnel have the same passwords, we had to go in and change every password for each of our accounts.  Once the spamming stopped, we still were not permitted to send e-mails to AOL accounts for several weeks to make sure that the spamming had indeed ceased, forcing us to use personal e-mail accounts or open up Gmail accounts to send e-mails.  This reminded me of our class on e-mail and how not to be blacklisted from e-mail providers.  It just goes to show you how important it is to make sure that your passwords are secure, especially in a business setting.  We were cut off from contact with countless clients, vendors, as well as our CEO for almost a month and have just now resumed contact.  To prevent this from happening again, we had to have a meeting with all of our office personnel, give them all new passwords and explain to them how to keep their password safe and what kinds of sites to avoid.  Needless to say it was a frustrating ordeal to have to go through.


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Gap Mobile Marketing E-mail

November 19, 2010 Leave a comment

I got this e-mail the other day from Gap asking for me to opt into their mobile campaign by registering my cell phone number.  What also interested me was that they also asked me to register my credit card so that I would be able to make Gap purchases from my smartphone.  By doing so, I would receive additional coupons sent to my phone.  I think it is very smart to send out an e-mail like this to customers who already opted in to a similar service (like e-mail) because they are most likely to be the ones who would be interested in the mobile campaign.  The ad stressed that it would just take “3 Easy Steps” to register, making it easier for me to opt in.  I thought that this tied into what we were talking about in class last night, so I figured I would share it.  This is the first e-mail ad that I have received regarding mobile marketing.

It's the season for saving | Get ongoing Gap offers and tips on your mobile | Make holiday shopping easy on yourself and your wallet. Get ongoing Gap mobile offers and tips--including an exclusive welcome offer just for enrolling! Simply register your mobile number and any Visa(R) card today. Just three easy steps and you're on your way. Get Started

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YouTube used for Video Advertising

October 5, 2010 Leave a comment

I stumbled across this article in Fast Company about how the French Connection clothing store is soon going to have their own YouTube channel that will let consumers view their latest clothing line and even purchase items from the “YouTique”.  I thought it was interesting that companies are now seeing YouTube as a powerful tool in their advertising arsenal.  “YouTiques” could really help customers interact more with the brand and get that customized feel that most consumers nowadays crave.   I’m not sure though if it will take off.  Most people tend to go to YouTube for entertainment, not shopping.  I’m sure if it does work though, many other clothing lines will follow suite.

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