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JOB HUNTERS: How to Become an Attractive Candidate Online

December 13, 2012 Leave a comment


If you think professional social networking platforms are exclusively reserved for executives and professionals in communication and marketing, think again!

Being present on LinkedIn, Facebook and Twitter has become an asset for every job hunter. The question is how to effectively use these platforms.

While surfing the web looking for job offers, I came across this article on how one can promote himself on social networks. This article is a transcript of an interview given by Vincent Aymeric to, a French author of the book “Finding a job through social networks.”

The article discusses the issue of building a positive image online, and the good to use of the different social networks.

Having a profile on social networks, is it really an asset when looking for a job?

Well yes! It’s a must. It helps you put your resume out there and spread the word about you. Even if you are not actively looking for a job, it allows you to be exposed to recruiters and contacted. This applies mainly to LinkedIn.

This confirms one thing, having an active and attractive online profile helps any job seeker to grab attention on him. Because social networks have many levels of utility. The first is not necessarily to get a job, but mainly to get to know what’s going on and to be informed. Even for low-skilled jobs, recruiters are using Facebook, Google, and LinkedIn to find information about candidates.

Despite the necessary amount of time and maybe money required to build, manage and brand our profiles online, it is primordial to make this investment, as it always helps to get caught by a potential recruiter. So think twice! Is it too much time to spend on creating and updating your profile if you know that at the end you might be getting into a job of your dreams? I personally would invest my time doing it if this will help me get a marketing position within Anadarko or Halliburton.

Branding ourselves online has become a major concern. No more embarrassing photos and videos, or disgusting and rude posts. Everyone is now doing his best to control what he or she is posting online. Even more, building a positive image online has become more complex as we are not the only ones on the internet! Others, whether they’re our friends or just acquaintances can talk about us, sometimes in good but also in bad. So why not make sure that what comes out of Google is, in large part, the result of our work and accomplishments.

Does it take time to build a good profile online?

Aymeric Vincent says that it depends on what you want to do. I personally think we should devote the necessary time so that we end up achieving our goals. Because creating a complete and updated profile on LinkedIn or Viadeo (French professional network) means exposing ourselves, our resumes, our career paths and our accomplishments to everyone.

On the other hand, a credible and respected presence on other social media such as Facebook and Twitter is the only way to engage with others and share information.

Speaking of sharing information and creating sharable content has become as important as your resume. For example, you can share qualitative and quantitative information, videos, and articles about specific topics. This task obviously takes time and devotion, but you will certainly be rewarded, because you never know who is on the other side, and what can he do for you.

So what is an attractive profile?

It is first, a complete and continuously updated profile. It’s not about copying and pasting your resume. It is about creating content, credible and sharable content, so that everyone, including your recruiters will be interested. Tell your story in a way everyone should feel interested and engaged. Talk about who you are in real life, what you did all these years, what are your proudest accomplishments, what are your interests and hobbies.

Moreover, to be considered attractive and credible on social networks, it is not always about you, it is also about the others. So take the necessary time to show that others interest you by commenting their blogs and posts, and by participating in forums and group discussions without forgetting that you have to be pertinent and relevant.

Finally, I hope this few lines will help remind you how to behave online, and I am sure that everyone knows that already, just consider this as a friendly reminder.

To conclude, I would leave you this question hoping that you will express your opinion: With our profiles on social media and professional networks, do we still need a cover letter and a resume? 

Source :

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Facebook Interested in WhatsApp

December 12, 2012 Leave a comment

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Mobility is the new workhorse of Facebook. The company has recently made great changes on its mobile apps (Facebook, Facebook Messenger and Facebook Camera). However, as it is now looking to reach the billion users, it looks like Mark Zuckerberg’s company wants to extend its hegemony in the mobile apps market.

According to an article published Sunday, December 2nd, 2012 by Ingrid Lunden and Alexia Tsotsis on, Facebook is currently negotiating in order to acquire the IM mobile app WhatsApp. However, nothing is settled yet, and it is not yet clear if a price has already been set.

So why would Facebook want to buy WhatsApp?

Well, for now Facebook Messenger is running on Android, iOS and BlackBerry. However, acquiring WhatsApp Messenger would allow the giant of social networking to run on other platforms such as Symbian, Windows Phone and Nokia S40, especially after Nokia has managed to sell over 1.5 billion devices by January 2012.

In other words, it would be another way for Facebook to continue extending its touch points with mobile consumers.  And, by acquiring WhatsApp, it will certainly be able to penetrate more the emerging markets as WhasApp has users in over a hundred countries covering 750 networks according to TechCrunch.


On the other hand, WhatsApp is clearly trying to evolve, as the company is looking for translators in Arabic, Japanese, French, Hebrew, German, Italian, Korean, Norwegian, Spanish, and Portuguese. One can imagine that the two companies would like to connect.

Also, the explosive growth of the company has clearly appealed to Facebook, as WhatsApp announced 10 billion messages per day as of August 2012. Great accomplishment for an IM company!

“4 billion inbound and 6 billion outbound, because they go to more than one recipient. The app, which is built on Erlang, has the potential and ambition to grow more and wants to provide a great mobile messaging system for a global market, regardless of your handset.”


However, there are few questions that come mind when thinking about the two companies: How will Facebook Messenger App manage to coexist with WhatsApp in the same mobile device? Is WhatsApp going to be rebranded?

As for now, we just know what the difference between Facebook Messenger and WhatsApp is. WhatsApp allows its users to send texts, pictures, videos and audio messages for free via internet. It also offers the possibility to create large chat groups. As for Facebook, we all know that it allows us to chat with whoever is online of our Facebook friends, send attachments, and integrate Skype video calls.

Well, whatever happens now, it will certainly benefit the two companies.  It looks like we just have to wait a little to get more information, as Alexia and Ingrid from TechCrunch have reached out to Facebook and WhatsApp founders, but they haven’t heard back yet.


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ONCE UPON A TIME… I fell in love with Under Armour!

December 12, 2012 Leave a comment


I started buying Under Amour (UA) active gear few months ago, and I literally fell in love with the brand. What I like most about it, is not only its cutting edge and sexy awesome designs, but also the feeling that its sport gear are so light with no rolling, sliding or moving around. I just feel damn sexy when I work out with an Under Armour something on me. But as much as I would love to keep going praising UA active hot sexy gear, what amazes the most, is its digital presence on the web, and how the company is getting more and more closer to its customers by keeping them engaged with the brand through a wonderful presence online.

How so?

Well, every time I go online to look up something new about Under Armour, I always end up reading some articles here and there about the company and its digital marketing strategy. An internet presence -social media oriented- that is leading the company toward a massive success.

Less than three days ago, I came across this article published in February 11, 2011 by Mark J. Miller on about Under Armour online presence, and how the brand is becoming a successful business. The article talks about how the company is using social media to appeal to its customers and prospects, and keep them engaged through Facebook and Twitter.

First things first: UA Target Market
Under Armour began marketing towards male collegiate athletes between the ages of 17 and 23; however, they have expanded their target market to include men, women, and youth. They still focus on marketing and selling their products to consumers for use in athletics, fitness, and outdoor activities. Under Armour’s prestige pricing leads them to market towards consumers who are financially stable and stable in their careers. Their demographic segmentation covers a wide area of the family life cycle. However, their main focus is still towards younger consumers in the family life cycle, who are social media savvy. Bottom line, Under Armour is marketing toward men and women of all ages who maintain an active lifestyle, its main focus remains toward runners and athletes.


Whether on Facebook or Twitter, Under Armour is utilizing frequency of social media in order to create a long lasting, memorable brand image.

So how’s the company doing so far on Facebook?

With over 2,150,933 likes, and 57 605 people talking about it, Under Armour Facebook page includes a great amount of reviews, comments, exclusive texts, images and videos. But probably the most interesting part of UA Facebook page is the Stories tab, which has reader-submitted text, video, or images about how people are experiencing the brand, but also a place where customers and prospects post there reviews,  submit their requests, or seek information about specific products. Here under are some recent examples and feedback from Under Armour.





Along with that, UA Facebook page features stories of celebrity endorsers. Mark J. Miller used the example of George St.Pierre from Montreal who posted the following:

“When you’re the champion, you’re always just one fight away from losing everything. That’s what’s in my mind every day. That’s why I train the way I do—two times a day, six days a week, all year long…”

This post definitely supports Under Armour’s mission that is to make all athletes better through passion, science, and the relentless pursuit of innovation. The high-brand equity that the company has created through social media and Facebook has led to a high-brand loyalty.

How about Twitter?

The official Under Armour® Twitter account “UA Makes All Athletes Better”, has over 142000 followers with more 5500 tweet as of Tuesday, December 11, 2012. The company is consistently posting new information about its products, events, and contests. Twitter has also become a great portal for the company’s fans to post their daily stories, to keep engaged via contests for photos and ads that intrigue.




The bottom line is that Under Armour is extremely active on the social-media side and is willing to try new things on a consistent basis. The company is clearly trying to engage its different audiences in many different ways, but uses its main site as kind of safe, uniform zone where consumers don’t have to feel heavily engaged.

In his conclusion, Mark J. Miller thinks that Under Armour is effectively handling its mission of engaging people with the brand. The amount of social media the company is after and involved with is also a “lovely” indicator of just how much Under Armour is trying to engage customers.

“Almost makes you want to buy a $275 University Red Men’s Hooper Jacket.”



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