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Wars on Foursquare

December 16, 2010 Leave a comment

Foursquare gives “check-in” chart each week, showing how’re the merchants performances on the application.

For Black Friday, national merchants with household or family-related commodities.

MERCHANT CHECK-INS (BLACK FRIDAY)
1 Target Target 17,872
2 Walmart Walmart 12,639
3 Best Buy Best Buy 10,565
4 Toys 'R' Us Toys “R” Us 8,998
5 Apple Apple 5,334
6 Kohl's Kohl’s 5,029
7 Macy's Macy’s 4,739
8 Old Navy Old Navy 3,643
9 Home Depot Home Depot 2,796
10 Costco Costco 2,176

Now the changes as for now

MERCHANT CHECK-INS (PAST 7 DAYS) WEEK OVER WEEK CHANGE
1 Starbucks Starbucks 168,224 3%
2 Target Target 39,605 20%
3 Walmart Walmart 38,091 21%
4 Apple Apple 23,178 5%
5 Best Buy Best Buy 17,417 35%
6 Costco Costco 12,547 5%
7 Chipotle Chipotle 11,481 26%
8 Home Depot Home Depot 11,431 5%
9 Whole Foods Market Whole Foods Market 9,883 8%
10 IKEA IKEA 7,934 8%

Although giant chains are still dominating the “check-in” tracks, locally-focused businesses are getting more popular on foursquare in people’s daily lives.

Categories: Uncategorized

Rising Mobile

December 16, 2010 Leave a comment

In case you haven’t noticed, mobile phones are becoming a more and more open battlefield for marketers to win eyeballs.

Research showed that people spent equal amount of time on their mobile devices with combined on newspapers and magazines.

And it’s still growing, unsurprisingly.

Not only people spent time on their smartphones to play games and read news, their money spent through mobile devices raised 30% last year.

Ebay in this holiday season is heavily promoting their mobile-shopping feature. Guess what increase will happen next year.

Categories: Uncategorized

Where is Google Ad going

November 17, 2010 Leave a comment

In case you haven’t noticed, Google came up with a new advertising system again. You as a searcher can not only see the related text of the products you’re looking for, but also images.

As visual effect just starts to help attract more eyeballs, competitions already become fierce. Advertisers are evaluating and filtering their product images to be adaptable.

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New as it sounds, Google may not count a winner in revenue generated from advertisers. Although it won’t get the full amount, Hulu just announced $240 million ad revenue in 2010, who has such a similar ad system with YouTube that you have to compare them.

As simple text search gets visual, we’ll see whether videos are on the way to stun us, and whether Google search are going to interact with YouTube which may be really interesting.

Categories: Uncategorized