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HP+Palm, will HP be a player in the mobile world?

It was announced this week that giant HP would aquire Palm for 1.2 billion dollars in an all cash transaction. This is big news in the moblie world. Palm has been in dire straights over the past few years, failing to meet consumers demand in the smartphone market and seeing increasingly depressed sales. Palm, essentially in a failed state, would most likely cease to exist without such a takeover.

It is still unclear what will remain of Palm after the takeover is complete and there are still many hurdles that must be cleared before the deal is officially official. In all likelyhood this will give HP accesss to Palm’s mobile expertise and allow them to compete in a market that they have been sersiously lacking in as of late. It should be facinating to see if this aquisition will allow HP to shake up the mobile space. With exciting new products in the pipeline this could be just what HP needs to compete with the like of Apple, Google, Microsoft, Nokia, and RIM in the mobile sphere. Nothing wrong with a little added competition.

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HTML5 is “the future of the web”

As we know the Steve Jobs and Apple vs. Flash debate is nothing new. Recently Jobs pennned an essay in which he expresses his disdain for Flash and fully supports the more open platform of HTML5 for the future of web content delivery. Whats new is that Microsoft is now jumping on the HTML5 wagon.

Microsoft General Manager for Internet Explorer, Dean Hachamovitch, stated that Microsoft is generally speaking in agreement with Jobs. Hachamovitch feels that HTML5 is optimal due to the fact that no plug-ins are needed thus leading to a much more native and natural browsing experience.  He also shares Jobs’ feelings about the lack of “reliability, security, and performance.” Hachamovitch, however, does not totally spurn Flash. He feel that it still plays an important part in the users browsing experience.

Should be interesting to see how this all pans out in the coming months. My money is on Jobs, Apple, and HTML5. See ya, Flash.

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Advertisements in your bank statement? They’re already here.

April 30, 2010 Leave a comment

In what at first brush seems as an obvious invasion of privacy advertisers are moving to tie promotions to your bank statement. The new service called Cardlytics will allow marketers to target consumers in terms of the actual transactions that they make. If you a a heavy user of McDonalds they will know and be able to offer you promotions through your statement. Upon accepting the promotion, the next time a purchase at McDonalds is recognized the price promotion will be automatically applied to your account. No coupons to carry, nothing to have to redeem.

While there are obvious concerns with privacy, however, the marketers no nothing more than where and how much you spend. It is in many ways less intrusive than being cookied and followed around the web. Educating the consumer will be the biggest issue as anything tied to the bank statement will raise eyebrows.

In study the opt-out rate has been very low and the potential for this new form of marketing seems to be quite high.

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