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eBay goes real world

November 16, 2009 1 comment

I know I am suppose to talk about something happened online on this blog, but I found an interesting news recently so I decided to go the opposite.

The idea of pop-out-store is pretty popular recently. These stores would only open for a short period of time. Brands like J.Crew and Nike and even some luxury brands open temporary stores to sell specialty products or for specific reasons.

And now, even online auction site eBay will have its first real-world store opened in New York City from Nov. 22 to 29 for the holiday season. In addition, eBay will have a mobile boutique traveling all over the country. The pop-out-store will feature several of the site’s top fashion brands, including L.A.M.B. and Michael Kors. As for the mobile boutique, it  would stop in several cities, started with Chicago on Nov. 10.

Anyway, just an interesting news to share for online brand goes real world.

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Movie goes mobile

October 25, 2009 Leave a comment

Some people might have already heard about the movie recently released after Fashion Week, Rage, featuring Jude Law, Judi Dench, John Leguizamo, and supermodel Lily Cole. Rage is about a boy accidentally record a murder case happens during fashion week with his cell phone. This movie filmed the actors against a green screen in a series of monologues and each scene shows only one actor. The shooting style of the movie is cutting edge. There is on props, no sets, even no music in the film. Btw, Jude Law plays a female model named Minx in the movie.

 

However, none of those above can explain why this film is so special.

 

As revolutionary as its shooting style, the movie’s distribution strategy is also very daring and innovative. It was released first on mobile phone application on September 21, by web video site Babelgum, formatted into 7 webisodes. Viewers can see it on iPhone, iPod, smart phones and online. And most importantly, it’s FREE!!

 

While talking about the film’s bold distribution strategy in an interview with CBS, director Sally Potter said, “The film makers have been slow. Things have been changed, and the Internet and cell phone has been changed.” Though I still doubt of the film’s profitability, Rage has definitely create a lot of buzz and inspires a lot of new thoughts in the industry. Also, the viewers’ experience would be totally different from any other movies. Just like the director said, “Why do we have to be so afraid of what’s happening? Piracy? The internet? Why not embrace it?”

 

To see the film Rage for free, check http://www.babelgum.com/rage

Categories: Uncategorized

Luxury brands go social media

October 23, 2009 2 comments

In the past, those so called high fashion brands were very conservative while communicate with their consumers. They usually use only traditional ads, PR efforts, and retail place to maintain relationships with customers. These brands were reluctant to use social media too much since it may ruin their long-established brand image. However, these luxury brands started to tap into more social media recently, such as Facebook and Twitter.

One very interested example is that Louis Vuitton just had its Spring/Summer 10 fashion show broadcasts real-time on their Facebook page exclusively. It’s not the first time a high fashion brand airs their fashion show live since D&G had it on their official site and Burberry had it in their retail stores before, but it’s the first time a brand shows their fashion show on a social media site.

Anyway, just some interested news to share. To know more about this topic, please check the following articles:

Everyone’s Doing It: Brands Take on Social Media

http://www.wwd.com/media-news/everyones-doing-it-brands-take-on-social-media-2318508?src=nl/mornReport/20090928

Louis Live, Too

http://fashionista.com/2009/10/louis_live_too.php

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