Posts Tagged ‘digital’

Tesco: Let the stores come to people!

November 17, 2011 Leave a comment

I know some people might say, using QR Code as a marketing or promotional tool is a waste of time because only few people pay attention to it and actually scan it. However, from a marketing standpoint, it depends on how much you know about QR Code and how you apply it in a smart way.

Well, if the QR Code only leads customers to a landing page,  marketers will lose the opportunity to interact with users directly. If people can have fun just by scanning QR Code while waiting the bus or train, why not? Meanwhile, if scanning QR Code will not only amuse you but also provide some benefits such as special offers or discounts, it will amplify the overall attractiveness and incentives.

Here’s an amazing example of how QR Code can change the way when consumers do their grocery shopping.



Rather than traditional sales promotion, Tesco made it more beneficial and engaging to consumers. Tesco didn’t try to compete with the biggest opponent, E-mart, by increasing their physical store; instead, Tesco successfully create a virtual store to come closer to consumers and get people involved in the process of different shopping experience. Doing Grocery Shopping at a train station is such a smart idea to turn consumers’ waiting time into shopping time. I never thought I could save time than money when buying foods.

It’s all about how to discover consumers’ needs, how meet their needs, and how to open the window of communication. Though QR Code is usually an underestimated marketing tool, if we can think about how to integrate several digital tools into a unique marketing strategy, we might have another way to talk to our customers more efficiently and effectively.


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