Posts Tagged ‘Google’

Google to Acquire Groupon

November 26, 2010 Leave a comment

I made a bet with my mom this Thanksgiving that I will put my computer away. I did, but I was locked to my Evo, Android phone.  Around 6PM I received an update via my Google reader on my cell that Google was trying to buy Groupon. I read the article and wrote this post from my cell.

According to multiple sources, Google is in acquisition discussions with Groupon. Google can look to pay well above the $2 billion to $3 billion Yahoo offered Groupon in acquisition talks earlier this year. Even for Google that is a hefty price with no discount, pun intended. I’m sure Google is aware that it should act fast in attempts to acquire Groupon, because other big name players are realizing Groupon’s viability as well. Sources say Amazon, Microsoft, and the most logical player eBay have their eyes on acquiring the discount site as well. All interested players are public companies except for the social media giant Facebook. Nothing is set in stone as of today. Spokespeople for both Groupon and Google have declined to comment. After the video, take a look at the chart below. The chart outlines how the 83 companies Google has acquired benefit the search engine giant.

Google’s acquisitions 2001-2010

Google has a reputation for building amazing products and hiring the smartest around. However, you might be surprised to learn that most of the products & services Google is widely known for were actually products and services of companies Google bought and integrated into their brand. The graphic below visually shows details of the companies Google has acquired. Click to enlarge the photo.

Peeking into HTML5

September 19, 2010 Leave a comment

We all remember when Steve Jobs took a dig at Flash don’t we? Looking ahead, Steve Jobs did mention the upcoming phenomenon that we all know as HTML5. I personally do not know anything about coding yet…but after looking at what I’m going to show you, I’m very interested in knowing how things work in that space. Though there is a little bit of preparation that you need to do to view this website…

1) This website will only work in Safari or Google Chrome

2) Make sure your speakers are on

3) After you have interacted with the website, come back to this post and read the second part of it

If you reading this, you have viewed the “interactive film” on the website which was customized for you just based on your address where you grew up.

Well firstly, it might not work for everyone, it didn’t work for me the first time as Google Maps in India don’t have enough data to be used in this film. For me, the film worked in parts, it was interactive as you could see the flock of birds react to your cursor. You could move the windows to other parts of the screen. The concept has nostalgia written all over it, for some people, this might just be an amazing experience. And for some, its just another music video.

I would like to know your thoughts on it…

The Google-Murdoch rivalry.

November 25, 2009 Leave a comment

It seems as if search engine marketing, and especially the contextual aspect of it is under “siege”. I recently came across the  Columbia Journalism Review on Murdoch, Google and Microsoft. Apparently, Rupert Murdoch, the news Titan has decided to exclude his content from being indexed through Google.

This means that any content produced by his sites will not be available for Google, hurting thus the contextual aspect of e-marketing. There are different opinions on the subject. Most of the critics of this situation say it is a question of power between the King of Traditional media(Murdoch) and the King of new media (Google). Some say Murdoch wants to have a share of the profits that google makes through SEM.

However, for me the problem encompasses more aspects.There are ethical,political and economical questions underlying.1) The ethical  is connected to possible legal Intellectual Property  issues. Journalists produce content that Google can use to make money from.2) The political question is, if this situation continues, to the point where search engined don’t have enough content to provide and share what will happen?  Craig Newmark, founder of Craigslist says that the “spirit of the internet is all about people working together”.  What if the internet , the most democratized medium on the world loses its power? Could a situation like this be a step backwards for consumers. Could this lead to the passive consumer of the pre- web 2.0 era? Also could all this be a threat for digital/interactive marketing survival and well-being?

Nick Meletopoulos.