Posts Tagged ‘Groupon’

Facebook: The New Groupon? By Marissa Gladstone

April 27, 2011 Leave a comment

You have probably heard that today, Facebook announced its launch of Facebook coupons. What does this mean for us as consumers and what does this mean for other coupon providers, namely, Groupon?

As we know, Facebook is a powerhouse. It has access to all our personal information and therefore has the ability to specifically target us with advertising and coupons that affect us, individually. Groupon, Living Social and others similar sites do not have such a luxury. They rely on us willingly providing our emails for the sole purpose of getting these coupons. This automatically eliminates people who don’t have the time, interest or energy to think about coupons. Facebook has already bypassed this step. Since companies know the amount of access that Facebook has to potential customers, will they abandon their current coupon companies and instead offer coupons exclusively through Facebook?

Well, that would seem to make the most sense. Why rely on companies that can only access customers that are actively looking for deals — those who have actually given their email addresses? Instead, why not specifically target customers who haven’t willingly given their email addresses for the sake of getting coupons, but are merely yet another Facebook user? This is a much larger customer base — more receptive and more accessible.

I’m excited and curious to see what is to come with Facebook coupons — mostly eager to see how Groupon and similar companies will stay alive. I believe they will; either because they were the originators or because Facebook coupons will be in such high demand that companies won’t even have access through this new provider.

Google to Acquire Groupon

November 26, 2010 Leave a comment

I made a bet with my mom this Thanksgiving that I will put my computer away. I did, but I was locked to my Evo, Android phone.  Around 6PM I received an update via my Google reader on my cell that Google was trying to buy Groupon. I read the article and wrote this post from my cell.

According to multiple sources, Google is in acquisition discussions with Groupon. Google can look to pay well above the $2 billion to $3 billion Yahoo offered Groupon in acquisition talks earlier this year. Even for Google that is a hefty price with no discount, pun intended. I’m sure Google is aware that it should act fast in attempts to acquire Groupon, because other big name players are realizing Groupon’s viability as well. Sources say Amazon, Microsoft, and the most logical player eBay have their eyes on acquiring the discount site as well. All interested players are public companies except for the social media giant Facebook. Nothing is set in stone as of today. Spokespeople for both Groupon and Google have declined to comment. After the video, take a look at the chart below. The chart outlines how the 83 companies Google has acquired benefit the search engine giant.

Google’s acquisitions 2001-2010

Google has a reputation for building amazing products and hiring the smartest around. However, you might be surprised to learn that most of the products & services Google is widely known for were actually products and services of companies Google bought and integrated into their brand. The graphic below visually shows details of the companies Google has acquired. Click to enlarge the photo.