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Posts Tagged ‘QR code’

Tesco: Let the stores come to people!

November 17, 2011 Leave a comment

I know some people might say, using QR Code as a marketing or promotional tool is a waste of time because only few people pay attention to it and actually scan it. However, from a marketing standpoint, it depends on how much you know about QR Code and how you apply it in a smart way.

Well, if the QR Code only leads customers to a landing page,  marketers will lose the opportunity to interact with users directly. If people can have fun just by scanning QR Code while waiting the bus or train, why not? Meanwhile, if scanning QR Code will not only amuse you but also provide some benefits such as special offers or discounts, it will amplify the overall attractiveness and incentives.

Here’s an amazing example of how QR Code can change the way when consumers do their grocery shopping.

 

 

Rather than traditional sales promotion, Tesco made it more beneficial and engaging to consumers. Tesco didn’t try to compete with the biggest opponent, E-mart, by increasing their physical store; instead, Tesco successfully create a virtual store to come closer to consumers and get people involved in the process of different shopping experience. Doing Grocery Shopping at a train station is such a smart idea to turn consumers’ waiting time into shopping time. I never thought I could save time than money when buying foods.

It’s all about how to discover consumers’ needs, how meet their needs, and how to open the window of communication. Though QR Code is usually an underestimated marketing tool, if we can think about how to integrate several digital tools into a unique marketing strategy, we might have another way to talk to our customers more efficiently and effectively.

 

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Designed QR Code

October 16, 2011 Leave a comment

Have you ever paid attention to a QR code lately? Some of us know what is QR code, some of us have used QR codes for couple times; however, most of the QR codes don’t really draw people’s attention.

As we know, QR code is originally from Japan and you can see QR code everywhere on such as posters, name cards,stores, labels or T-shirts.  When I travelled to Japan this summer, for example, I was curious about the information about some electronic devices such as cameras, laptops, and cell phones. But after trying several times, I became confused about what I had scanned and finally stopped doing scanning until something interesting came to me. 

It was a designed QR code from Red Cross in Japan. This QR code quickly aroused my interest and led me to a micro website, which I could make a donation immediately.

Generally speaking, QR code can be tapped into different marketing tools. If you have a business card, instead of providing the e-mail address, company website, and phone number, a designed QR code on the card can easily  create a connection with customers if they are interested in your business. Additionally, by using designed QR code, one can make a phone call directly without having any numbers. But there are something we should keep in mind before spreading QR codes. The messages on QR codes should be clear, noticeable and the most important is, being sensitive enough for smart phones to scan.

A designed QR code is also a innovative way to create word of mouth. With the popularity of smart phones, it’s amazingly easy to share cool ideas and anything engaging. People would like to be involved in things that can interact with and then spread those ideas.

Check those QR codes out and see what you will get.