Posts Tagged ‘Twitter’

Twitter Chats

November 29, 2012 Leave a comment

Twitter is my favorite social media site out there. In fact, I get most of my news from there. Where else can you follow industry leaders, CMO and instantly know the trending topics of the day all at the same time? In addition, my feeds ranges from technology, to PR, to advertising, to travel, to NGOs, to entertainment, to local as well as global news and many more. Therefore, Twitter gives me a broader look into the world I live in. The reason for my post is to share with you something else I love about Twitter, the “Chat” sessions provided by various companies. Here are three sessions that I participate in (when time permits):

1. #Awschat (by Advertising Week) Twitter: @advertisingweek

The #awschat takes place every Tuesday (unless stated otherwise) at 1pm. Any body interested in advertising is welcomed to join and share they opinions. Usually there are 4-5 questions asked and time is allocated to each question in order to allow discussions, and retweets.Each week, the questions vary. Here’s one question asked that was asked during the chat:

Q2 (11/27/2012): When is “quirky” productive? Why?

2. #PRcafe (by Ideal Publicity LLC) Twitter: @IdeaPublicity

The #prcafe chat is held every Wednesdays (unless stated otherwise) at 1pm. They chat focused on different aspects of PR as well as well as bring guest experts. Topics range from restaurant pr, to client relationship pr, to sports pr, and many more. Here’s one question that was asked during the chat:

Q2 (11/28/2012): What do you think is a crucial need that people forget to invest in when it comes to their brand? #prcafe

3. #SoloPR (by Solo PR Pro) Twitter: @SoloPR

The #solopr chat is held every Wednesdays (unless stated otherwise) at 1pm. You might have noticed that it goes on at the same time as the #prcafe but it is easy to navigate between the two. This chat focuses on different aspects of pr as well. Some of the topics are ROI, social media, project fees, asking client feedback, PR journalism, transitioning from agency to solo and many more. Here’s one question that was asked during the chat:

Q4 (11/28/2012): Are you seeing any trends among clients for 2013? Budgets up or down? New areas of focus (or downplaying others)? #solopr

There are probably many more, but I haven’t mastered this yet. Also, sometimes the questions are not relevant to you because you are still in school and haven’t gained the experience yet. However, the insights you gain from just reading other people’s responses is priceless. Yes, textbooks and lectures will teach you a thing or two but how will you know exactly what goes on in the marketing field if you don’t hear it from the people who live it everyday?

iPhone 4S: Two hot features

October 31, 2011 Leave a comment

The next iPhone is always a hot topic in the digital world, with all sorts of buzz surrounding it throughout the year.  Now that the veil has been lifted on the iPhone 4S and it’s been co-launched with the operating system, iOS5, a couple of its numerous features are already proving to be influential and worth noting in the interactive and e-communication world.

The first of two features to highlight is actually available to any Apple device that is upgraded to the iOS5 operating system. Twitter has been directly integrated into the operating software running on iPhones, iPads, and iPod touches. Apple has made it even easier to share photos, videos, location information, maps and more. Users are prompted to enter Twitter account information (not required), and after doing this once there is no need to re-enter at any point. This has the potential for a heavy impact in consumer-generated content and online buzz. Any iOS5 user can upload information on products, services, and brands even more easily then before, making conversation monitoring even more of a necessity (if it wasn’t already). Businesses may look to use this easy-tweet feature in the near future when encouraging feedback or word-of-mouth chatter involving their brands.

Twitter integration in iOS5

A second feature of the new iPhone is exclusive to the 4S device and does not come available on any other iOS device. Siri, “the intelligent assistant that’s there to help,” as Apple describes, incorporates vocal commands into a mobile device more efficiently and fully than ever before. Not only does the iPhone 4S take dictation as several Android phones before it, but you can speak to Siri as you do to a person, and it will interact with you. A user can ask Siri to remind them to pick up milk on the way home, where the nearest gas station is, or even if they’ll need a jacket for tomorrow. Siri responds by doing the task requested or with an answer or directs the user to an app or a webpage. This new form of interaction with technology has garnished a lot of critical acclaim and is sure to have an affect on new devices and how we use technology in the future.

Siri, iPhone 4S

The iPhone 4s and iOS5 are chock-full of impressive features, and it appears that Apple is continuing to foster innovation in its new products.

Is tweeting good for the soul?

March 24, 2011 1 comment

What’s so great about Twitter? This platform turns the idea of communicating with the people who created Kung Fu Panda (for example) into a reality.

There’s always that person who lives on Twitter, tweeting “good morning” to their favorite celebrities, tweeting throughout the day about what they had for breakfast, lunch and dinner and who (God forbid) was torn away from their smart phone for a moment would either a) freak out or b) tweet secretly as to not draw too much attention to others, or won’t care what other people say and tweet WHILE spending time with others.

Addicted much…

Technology is becoming a necessary part of everyone’s lives and has vastly changed their behaviors. As of last year, 55 percent of American adults used the Internet every day. Most people with access to the Internet are part of a social network community. More than 500 million people are active users on Facebook and 50 percent of these active users log on to Facebook on a given day.

There’s this constant need for people to stay connected and engaged with others and while Facebook is extremely useful for staying in touch with friends, reconnecting with old friends, lovers, and family members, it can be just as lethal as it is useful. According to Sarah Perez of ReadWriteWeb, 32 percent of online teenagers have experienced cyberbullying. Over the past year alone, a number of suicides were linked to cyberbullying, including the incident with Phoebe Prince from western Massachusetts and Alexis Pilkington from Long Island.

Despite unfortunate cases, like cyberbullying, people are still engaged with technology and even prefer it to the more traditional counterparts. Many people and most business prefer using email to stay in touch with others opposed to the postal system (a.k.a. snail mail). Millions of people have an email address and it isn’t uncommon for people to have more than one email address these days.

Most of this is common knowledge and call for the “well, duh” reaction but what I’m pointing out is merely the fact that at one time, no one needed this or even utilized it to the levels that people use it today. Technology has many helpful features but its most important contribution to human life is that it’s facilitating evolution.

Technological innovations are happening constantly and it’s driven by human minds. It’s taking us to levels that were once unimaginable. Now the main question here is: how long will we be able to keep up with it before we burn out?

Sources and others:

Statistics – Facebook Press Room

More Cyberbullying on Facebook, Social Sites than Rest of Web – Sarah Perez, ReadWriteWeb

Mean Girls: Cyberbullying Blamed for Teen Suicides – Yunji De Nies, Susan Donaldson James & Sarah Netter, ABC News

Alexis Pilkington Brutally Cyber Bullied, Even After Her Suicide – CBS News

Stop Cyberbullying – Facebook

Email and webmail statistics – Mark Brownlow, Email Marketing Reports

How the World Spends Its Time Online – Visual Economics

Measuring ROI within Social Media campaigns – The Man Your Man Could Smell Like

October 24, 2010 Leave a comment

This year Proctor & Gamble’s Old Spice and the ad agency Weiden & Kennedy (W+K) received significant attention with their innovative integrated marketing campaign which started with tv broadcast spots and then moved into the social media space. Many hailed the creative effort, but some industry experts, including BrandWeek and Fast Company initially questioned the effectiveness of the campaign asking if it drove revenue. (Once updated figures were released, several publications quickly made corrections).

While there are many different ways for determining a campaign’s success (awareness, demand, increased likelihood to purchase), in most cases, Creative has to prove its value and that the work must positively contributed to the bottom line. W+K and P&G took great care in monitoring the Old Spice campaign in the digital form (views, tweets, unique page views and engagement) and in the form of a ringing register (sales, market share, share of voice). This enabled them to correlate the social media effort (as a part of the overall IMC strategy) with an increase in brand awareness, engagement, market share (both for body wash, and in a ripple effect, other Old Spice product categories), and finally and most importantly to the CFO – an increase in sales and revenue.

The video made by W +K (post below) is a great case study for not just a social media campaign, but also how an agency/marketing team can show how a campaign can effect the bottom line. The Old Spice campaign, with W + K’s help, has been able to do something rare in the industry today: combine memorable, outstanding creative with the almighty dollar.

In addition to the increase in market share and profits, the campaign has received accolades and awards, including an Emmy). The idea of the “Man your man could smell like” has even taken on meme status, and truly has gone viral, enough for even Sesame Street to notice.

Hopefully this creative success will lead to more innovative campaigns overall that are smart and resonate with the target audience, making just a bit more of all that communication clutter worth paying attention to.


Justin Bieber’s manager arrested for slow Tweeting

March 28, 2010 1 comment

The manager for teen pop sensation Justin Bieber has been arrested on Long Island.

Scott “Scooter” Braun surrendered to Nassau County Police on Wednesday.

His arrest stems from a November mall appearance by Bieber.

When the large crowd became unruly, police told Braun to send out a Twitter message saying the event was canceled. Bieber never got out of the car.

The prosecutor says it took Braun 1 1/2 hours to send two tweets. His lawyer said it took seven minutes.

Nassau County District Attorney Kathleen Rice said Bieber was scheduled to sign autographs at the clothing store, Justice, inside the Roosevelt Field Mall from 4 to 6 p.m. The event was coordinated by Bieber’s record label, Island Def Jam Music Group.

Braun was awaiting arraignment Wednesday in Hempstead. He faces up to one year in jail if convicted. His lawyer said he will plead not guilty to reckless endangerment and criminal nuisance. – (CBS)

This incident struck a chord with me on several different levels(and no, not because I’m a JB fan). Mostly I have a really comical image in my head of  the police yelling at this guy to Tweet ASAP to disperse a crowd of overly rowdy 10 year old girls. Isn’t that what tear gas is for?

I do find it amazing that the police, who I assume have dealt with this sort of situation before, felt that the best course of action to take was to have Bieber’s manager send out a tweet to alert the crowd that the meet and greet was canceled. Has twitter finally reached a point where it is more affective than a bullhorn at getting out information?

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Does Twitter Impact Stock Prices?

February 19, 2010 Leave a comment

By Jessica Malcolm

As everyone probably knows, on January 27, Apple released the iPad, but not everyone was following Twitter and stocks during Steve Jobs’ speech. Leading up to the hyped unveiling, Apple’s stock prices increased as consumers took to social media to discuss the possible products which could be unveiled. The most popular topic was the Apple tablet, which consumers were very enthusiastic about. Yet, once Jobs’ took the stage and announced exactly what everyone thought he would announce, Apple’s stock immediately fell 4% (for more information about the exact stock prices

Similar to Stock prices, enthusiasm on Twitter seemed to die down. As more of the iPad’s features were exposed, consumers expressed their interest or disinterest in the product. Seemingly enough the Tweets were reflected in consumer’s enthusiasm and distain for the product (For an in-depth look at the Tweets during As consumer opinion changed from the iStink to the iFantastic stock prices rose. Is someone on Wall Street tracking Twitter and advising traders to buy or sell in regards to the sentiment on Twitter? Its possible, Twitter is a quick check of the consumer’s pulse and opinion’s about a product or service and can accurately gauge if consumers are likely to purchase a product based on a sentiment. As marketers, we can use information gleaned from Twitter to combat rumors and make sure that their concerns are met with marketing.